Tag: playbook

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

July 31, 2019 | 4 min read

What is Legal SEO and why should attorneys care about it?

While the world of SEO moves quickly, it's necessary to keep up. By developing a solid foundation and understanding of key elements, your firm will be well on its way to showing up when – and where – it counts.

December 9, 2015 | 2 min read

Four Things Legal Blogs Can Do For Your Firm

Does your law firm have a legal blog? Do you know why or why not? Existential crises aside, sometimes it’s wise to simply take stock of which marketing tactics you’re employing and to what end. So if you haven’t thought about the big picture behind legal blogs lately, take a moment to…

August 7, 2015 | 2 min read

What Web Designers Wish Attorneys Knew

Your firm needs a strong website, so you’ve hired a professional. But have you ever wondered just what’s going through the head of the designer working with you? Understanding your designer’s thought process and expertise is one of the best ways you can get his or her best work. How do I know? Because ….

July 10, 2015 | 2 min read

Pairing Your Content To Your Legal Marketing Strategy

Once you have your design finalized, it’s time to make your website more than just a pretty face. Now comes content. Content is a big term, and for good reason. It can encompass everything from web pages and blog posts to tweets and videos. This chapter will focus primarily on…

June 24, 2015 | 1 min read

On Wine, Websites And Working With Web Designers

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This one goes out to the wine aficionados out there. Think back to your early experiences with what Robert Louis Stevenson called, “bottled poetry”. Odds are, you weren’t born knowing your Beaujolais from your Bordeaux. You probably had to learn to articulate something as abstract as “finish” and it’s safe to assume that your palette…

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