Tag: performance

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

November 30, 2020 | 3 min read

Duplicate content can put your website at risk

Duplicate content can cause poor performance and open you up to potential legal claims. But it can be avoided. Learn more in this post.

July 29, 2020 | 3 min read

Show don’t tell: Using KPIs to evaluate your marketing strategy

When it comes to evaluating the success of your marketing strategy, KPIs allow you to quickly determine if your marketing was worth the cost.

December 4, 2019 | 5 min read

Debunking SEO Myths in the Age of Blended Search

As we’ve noted, the goal of blended search is to give the user personalized and accurate results. Page ranks are only a small part of the SEO.

July 10, 2019 | 6 min read

3 Questions Your Firm Should Be Asking Before Hiring a Marketing Vendor

The average day of a marketing coordinator at a law firm is far from average. At this point, you may be an expert at the balancing act of time management – juggling deadlines, schedules, timelines and meetings, all while trying to find new clients and market the firm. Sometimes you need a little help clearing your…

May 23, 2018 | 4 min read

How To Understand and Measure Today’s Mobile Legal Consumer Journey

While five years ago many of your prospects were searching for an attorney on their desktop, today they’re mobile. Now that Google search results are mobile oriented and there’s a smartphone in every pocket, it’s past time your firm implemented marketing plans based on Apple and Samsung, not Dell and HP. This isn’t as hard…

May 16, 2018 | 3 min read

Why Click-to-Call Counts For So Much

What performance metric matters the most? Opinions may vary, but for most attorneys, the number they really want to watch is Click-to-Call.

January 24, 2018 | 3 min read

FindLaw Can Help Your Firm Connect With New Business in 2018

How do you get more clients to your law firm? It starts by seeing the connections in everything you do to market yourself as a lawyer.

January 5, 2018 | 4 min read

Are Your Pay-Per-Click Ads Boosting Your Vendor’s Business – But Not Yours?

Watch closely how your PPC ads are being handled. You could find yourself paying a vendor that is more interested in its own returns than on those of your firm.

December 15, 2017 | 2 min read

Looking Back At Our Top Posts from 2017

Take a look back at LawyerMarketing.com's most popular bits of legal marketing advice from the past year.

December 13, 2017 | 3 min read

Who’s The Quarterback of Your Law Firm’s Marketing Team?

Imagine the New England Patriots without Tom Brady. Still a good team, right? Their dynasty has relied on a lot of well-oiled parts, many of which have been replaced over the years. But what do you get when you take away one of the greatest quarterbacks of all time? I’m not saying legal marketing is…

December 6, 2017 | 3 min read

Case Study: Growing a Solo Law Firm with Smart Legal Directory Advertising

How did a small investment in a FindLaw directory profile and strategic advertising cause one attorney's phone to start ringing off the hook? Read today's blog to find out.

November 29, 2017 | 3 min read

Quick Legal Marketing Tips for What’s Left of 2017

Finish the year strong and get a good start on 2018 with these simple tips for marketing your law firm.

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