Tag: performance
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Duplicate content can put your website at risk
Category: Lawyer Marketing Insights
Duplicate content can cause poor performance and open you up to potential legal claims. But it can be avoided. Learn more in this post.
Show don’t tell: Using KPIs to evaluate your marketing strategy
Category: Lawyer Marketing Insights
When it comes to evaluating the success of your marketing strategy, KPIs allow you to quickly determine if your marketing was worth the cost.
Debunking SEO Myths in the Age of Blended Search
Category: Lawyer Marketing Insights
As we’ve noted, the goal of blended search is to give the user personalized and accurate results. Page ranks are only a small part of the SEO.
3 Questions Your Firm Should Be Asking Before Hiring a Marketing Vendor
Category: Solo Practitioner Tips
The average day of a marketing coordinator at a law firm is far from average. At this point, you may be an expert at the balancing act of time management – juggling deadlines, schedules, timelines and meetings, all while trying to find new clients and market the firm. Sometimes you need a little help clearing your…
How To Understand and Measure Today’s Mobile Legal Consumer Journey
Category: Lawyer Marketing Insights
While five years ago many of your prospects were searching for an attorney on their desktop, today they’re mobile. Now that Google search results are mobile oriented and there’s a smartphone in every pocket, it’s past time your firm implemented marketing plans based on Apple and Samsung, not Dell and HP. This isn’t as hard…
Why Click-to-Call Counts For So Much
Category: Lawyer Marketing Insights
What performance metric matters the most? Opinions may vary, but for most attorneys, the number they really want to watch is Click-to-Call.
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FindLaw Can Help Your Firm Connect With New Business in 2018
Category: Lawyer Marketing Insights
How do you get more clients to your law firm? It starts by seeing the connections in everything you do to market yourself as a lawyer.
Are Your Pay-Per-Click Ads Boosting Your Vendor’s Business – But Not Yours?
Category: FindLaw Solutions
Watch closely how your PPC ads are being handled. You could find yourself paying a vendor that is more interested in its own returns than on those of your firm.
Looking Back At Our Top Posts from 2017
Category: Lawyer Marketing Insights
Take a look back at LawyerMarketing.com's most popular bits of legal marketing advice from the past year.
Who’s The Quarterback of Your Law Firm’s Marketing Team?
Imagine the New England Patriots without Tom Brady. Still a good team, right? Their dynasty has relied on a lot of well-oiled parts, many of which have been replaced over the years. But what do you get when you take away one of the greatest quarterbacks of all time? I’m not saying legal marketing is…
Case Study: Growing a Solo Law Firm with Smart Legal Directory Advertising
Category: From Our Customers
How did a small investment in a FindLaw directory profile and strategic advertising cause one attorney's phone to start ringing off the hook? Read today's blog to find out.
Quick Legal Marketing Tips for What’s Left of 2017
Category: Lawyer Marketing Insights
Finish the year strong and get a good start on 2018 with these simple tips for marketing your law firm.