Tag: peformance
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
When Website Analytics Lie: Traffic Down, Leads Up?
In our previous post, we discussed a new white paper from FindLaw whose research shows how a law firm’s traffic performance might not be telling the whole truth. This time, we’ll look at a particular marketing issue that you and your firm might be encountering—one from which you could be drawing incorrect conclusions.