Tag: Pay Per Click

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

December 19, 2018 | 5 min read

Understanding the Details of Law Firm Pay-per-click

Many people ask how to increase their pay-per-click success rate without increasing their budget. Luckily there are ways to do so.

November 28, 2018 | 5 min read

What PPC Strategy is Right for You?

The truth is, pay-per-click is complicated. But figuring out which PPC strategy your firm should pursue doesn’t have to be a difficult exercise.

May 18, 2016 | 2 min read

Shopping for a PPC provider? Check these three boxes.

Full disclosure: I’m biased. I think FindLaw’s pay-per-click advertising services are top-shelf. But don’t dismiss what follows. I’ve been in the digital marketing industry for a decade and my experience has shown that success really does come down to who you work with.

October 16, 2015 | 2 min read

Attorney Q&A: PPC Advertising Strategies for Your Firm

Category:
As is often the case, our recent webcast, “Four Pay-per-click Advertising Strategies for Law Firms” raised some insightful questions from our audience. If you would like to view an archived copy of the webcast, please visit this page. And for those of you who submitted questions during the event, I’ve…

September 16, 2015 | 3 min read

The Most Expensive Mistakes in PPC – Part 2

Category: In The News
Last week, I introduced two of the most expensive mistakes in PPC, leaving off with targeting “expensive” keywords that aren’t even likely to bear fruit. But while some PPC advertisers aim too high with their keyword goals, the opposite can be just as problematic. Mistake #3: Setting your sights on being mediocre (or worse)…

September 11, 2015 | 4 min read

The Most Expensive PPC Mistakes Law Firms Make – Part 1

Category: In The News
In the 15 years since Google launched their proprietary pay-per-click (PPC) management platform, Google AdWords, it has become a favorite pastime of many a digital marketing company to compile lists of the “most expensive” keywords on Google. A simple Google search yields dozens of them. When taken at face value…

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