Tag: Pay Per Click
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Understanding the Details of Law Firm Pay-per-click
Category: FindLaw Solutions
Many people ask how to increase their pay-per-click success rate without increasing their budget. Luckily there are ways to do so.
What PPC Strategy is Right for You?
Category: FindLaw Solutions
The truth is, pay-per-click is complicated. But figuring out which PPC strategy your firm should pursue doesn’t have to be a difficult exercise.
Shopping for a PPC provider? Check these three boxes.
Category: FindLaw Solutions
Full disclosure: I’m biased. I think FindLaw’s pay-per-click advertising services are top-shelf. But don’t dismiss what follows. I’ve been in the digital marketing industry for a decade and my experience has shown that success really does come down to who you work with.
Attorney Q&A: PPC Advertising Strategies for Your Firm
Category: Events
As is often the case, our recent webcast, “Four Pay-per-click Advertising Strategies for Law Firms” raised some insightful questions from our audience. If you would like to view an archived copy of the webcast, please visit this page. And for those of you who submitted questions during the event, I’ve…
The Most Expensive Mistakes in PPC – Part 2
Category: In The News
Last week, I introduced two of the most expensive mistakes in PPC, leaving off with targeting “expensive” keywords that aren’t even likely to bear fruit. But while some PPC advertisers aim too high with their keyword goals, the opposite can be just as problematic. Mistake #3: Setting your sights on being mediocre (or worse)…
The Most Expensive PPC Mistakes Law Firms Make – Part 1
Category: In The News
In the 15 years since Google launched their proprietary pay-per-click (PPC) management platform, Google AdWords, it has become a favorite pastime of many a digital marketing company to compile lists of the “most expensive” keywords on Google. A simple Google search yields dozens of them. When taken at face value…
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