Tag: Paid Search Advertising

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

December 7, 2020 | 3 min read

4 reasons to start advertising your law firm with Google

Learn the top four benefits of advertising your law firm with Google Ads and decide whether paid advertising online can help your firm bring in new clients.

October 7, 2020 | 4 min read

3 tips for your law firm web marketing

What do you need to do to stay on top of your law firm's marketing? Get three tips in this blog post to help you build a robust marketing strategy.

October 28, 2015 | 3 min read

Ignoring Bing? You’re Ignoring 50 Million Potential Clients.

It’s easy to pick on Microsoft. The former top dog just doesn’t have much of a cool factor in the public eye. Especially when held up against hotter brands like Google, Apple, Amazon and the like. But what about Bing? Some folks may say that Microsoft matters less than it used to.

October 16, 2015 | 2 min read

Attorney Q&A: PPC Advertising Strategies for Your Firm

As is often the case, our recent webcast, “Four Pay-per-click Advertising Strategies for Law Firms” raised some insightful questions from our audience. If you would like to view an archived copy of the webcast, please visit this page. And for those of you who submitted questions during the event, I’ve…

September 16, 2015 | 3 min read

The Most Expensive Mistakes in PPC – Part 2

Last week, I introduced two of the most expensive mistakes in PPC, leaving off with targeting “expensive” keywords that aren’t even likely to bear fruit. But while some PPC advertisers aim too high with their keyword goals, the opposite can be just as problematic. Mistake #3: Setting your sights on being mediocre (or worse)…

August 5, 2015 | 2 min read

Successfully Balancing PPC and Organic

When discussing online marketing, I regularly hear these two opinions: organic search is dying (or dead) or PPC is the only way to guarantee website traffic. These extreme beliefs are usually the product of a unique personal experience rather than a hard and fast rule of modern online marketing.

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