Tag: online presence

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

October 28, 2020 | 3 min read

Leveraging LinkedIn to grow your law firm

LinkedIn is a free-flowing knowledge exchange environment that serves as an avenue to tout your firm's expertise and grow your network.

August 1, 2014 | 2 min read

Pay-Per-Click Strategies Part 2: Defending Your Firm’s Brand

In last week’s article, we discussed howpay-per-click (PPC) marketing can target specific geographies and practice areas.This week, we’ll explore an alternative strategy: using PPC ads to defend an existing brand. How will you know if this strategy is right for you? One perspective depends on how strong your law firm’s brand is already.

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