Tag: online presence
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Leveraging LinkedIn to grow your law firm
Category: Lawyer Marketing Insights
LinkedIn is a free-flowing knowledge exchange environment that serves as an avenue to tout your firm's expertise and grow your network.
Pay-Per-Click Strategies Part 2: Defending Your Firm’s Brand
Category: Lawyer Marketing Insights
In last week’s article, we discussed howpay-per-click (PPC) marketing can target specific geographies and practice areas.This week, we’ll explore an alternative strategy: using PPC ads to defend an existing brand. How will you know if this strategy is right for you? One perspective depends on how strong your law firm’s brand is already.