Tag: online marketing
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
In the world of online marketing, aiming to position your firm as the “best DUI/divorce/criminal lawyers in (insert name of city here)” is like showing up at a movie audition with a hundred other actors. You may indeed be the most talented, but against such fierce competition, you’re still a long shot at best.
Over the past year, Google has made several significant changes to its authorship program and how it affects search results. What started with a reduction in author images progressed to the complete removal of authors from bylines and other rich snippet features. This finally culminated in the complete discontinuation of authorship features within Google results.
Online marketing is an undeniably effective way to connect with new clients. A well-designed website, along with social media presences and regular blog posts, can help your firm get found. That’s particularly true in a time when more and more people are using the Internet to find and research potential attorneys.
It’s a common mistake. When trying to attract new clients, many attorneys focus on boosting their firm’s rank in search engine results. While page rank is important, it’s only the first step in bringing in new clients. Conversion – the process of turning site visitors into paying customers – is just as important.