Tag: online marketing strategy

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

November 11, 2020 | 3 min read

What makes an online legal directory listing stand out?

To stand out among competitors, it's important to take time to build out your online legal directory listings. Here are tips to get started.

March 20, 2020 | 4 min read

Why Website Accessibility Should Matter to Your Law Firm

Courts are moving toward the position that reasonable steps must be taken to ensure that all people are equally able to use the internet. Is your website ADA-compliant?

March 4, 2020 | 4 min read

Appealing to the next generation of clients

To future-proof your law firm, you must develop a strategy to market and appeal to younger consumers. Here are three tips to help you get started.

December 18, 2019 | 8 min read

2020 is Right Around the Corner – Now is the Time to Future-Proof Your Solo or Small Law Firm

As an attorney, you need to make sure that your online brand matches or exceeds your offline brand. Here's how.

December 11, 2019 | 7 min read

You Can’t Predict, But You Can Prepare: Managing Your Firm’s Brand in the Face of Uncertainty

Your practice doesn’t look the exact same way it did five years ago, so what is it going to look like five years from now? It’s hard to say— and, you might think, equally as hard to position your law firm for a future you can’t predict.

December 4, 2019 | 5 min read

Debunking SEO Myths in the Age of Blended Search

As we’ve noted, the goal of blended search is to give the user personalized and accurate results. Page ranks are only a small part of the SEO.

November 13, 2019 | 5 min read

Tailoring Your Firm’s Website to the Blended Search Landscape

Even with blended search, your firm’s website is still a powerful attractor of business. What makes it different is this: Your website is just a part of your online marketing strategy. But it’s still a very important one.

September 30, 2019 | 4 min read

3 Things to Consider When Budgeting Your Firm’s Marketing Dollars

Does the thought of creating a strategic marketing budget for your law firm throw you into a case of analysis paralysis? You’re not alone. It’s one of the most important decisions you will make for the future of your firm, and the number of options can seem overwhelming.

July 17, 2015 | 2 min read

4 Keys To Your Law Firm’s Organic Social Media Success

Many of the law firms I work with are able to drive hundreds of visitors to their websites each month using social media. Would you like to know how they’re doing it? Like all of your digital marketing efforts, it’s important to understand both the organic and paid sides of social media.

May 7, 2015 | 2 min read

Wasting Your Time on Social Media?

Has this happened to you? You take out time from your busy schedule to post interesting content to your social profiles, only to find that the response from the audience is silence. For social media users – new and experienced alike – it’s quite common to become frustrated by a lack of response…

March 25, 2015 | 1 min read

When Website Analytics Lie: Seasonal or Market Changes

Let’s say your firm has been seeing both web traffic and client leads sliding downward for a few months. Should you be panicking? Should you be making big changes to your online marketing strategy? Not necessarily. Something else may be going on—but you’ll need to take a deeper dive in the data…

March 20, 2015 | 1 min read

When Website Analytics Lie: Traffic Down, Leads Up?

In our previous post, we discussed a new white paper from FindLaw whose research shows how a law firm’s traffic performance might not be telling the whole truth. This time, we’ll look at a particular marketing issue that you and your firm might be encountering—one from which you could be drawing incorrect conclusions.

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