Tag: online legal marketing

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

October 23, 2019 | 5 min read

Get Validated: How Awards and Recognitions Give You a Marketing Edge

Whatever the nature of your practice, a third-party validation offers an unparalleled opportunity to differentiate your firm in a competitive legal marketplace. Awards and recognitions help you make a stronger case to legal consumers looking for advice and representation.

February 13, 2015 | 4 min read

Schema Markup vs. Citations – Dueling Marketing Tactics?

In a recent webcast, the question was asked, “What is the benefit of schema markups vs. citations on a firm’s website?” It’s an important topic, but this is not an either/or situation. Both of these tactical elements contribute to your local search program in different ways. SOME BACKGROUND Schema.org markup is valuable…

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