Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Tailoring Your Website (And Your Ads) for Hispanic Consumers
If you’re over the age of 34, the idea of tossing out your desktop or laptop computer and moving to a mobile-only experience probably seems crazy. Then again, ten years ago, we thought people who had ditched their land-line telephone were outliers. But if you want a sense of what the future holds…
The Mobile Takeover: It’s time to think mobile first
While desktop searches are still taking place, the majority of people are typing and tapping on five-inch screens, meaning your content, images and video should be created with this small real estate in mind.
What’s Mobile Traffic to Your Law Firm’s Website Like?
Well, it’s been over two months since the big mobile-friendly algorithm update and the Internet has not been subjected to a total upheaval. In fact, the changes put into place this past April have resulted in subtle shifts rather than seismic rattles. Whether your law firm had to scramble to be ready in April…
Today’s Mobile Consumers: Five Things Law Firms Need to Know
Think about the last time you saw a large group of people. Maybe they were in an elevator. Or waiting for a taxi. Or in line at a movie theater. Many of them probably had their noses glued to their smartphones. Some were texting, posting to Facebook or using Snapchat apps.
Boost Your Local Profile by this Weekend
It’s been said, “all business is local.” This certainly holds true for mobile search where local results are at the core of the user experience. Even on desktop computers, many web users get the results they’re looking for without ever visiting your website. This can muddle your analytics but it can also open up new…
A Basic Primer On Mobile-Friendliness
As you’ve no doubt already heard, Google is making a big change on April 21st. Mobile friendliness will become a ranking factor in their search results and websites that aren’t up to par will likely face real consequences to their visibility. If you’re unsure about the status of your law firm website…
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Your Website’s Traffic Report, Part 2: Why Things Aren’t What They Seem
In part 1, we discussed why your firm shouldn’t rely on your website’s traffic report as a measure of your online marketing’s effectiveness. Even big numbers of visitors don’t always translate into new business—which, after all, is why you have an online presence. This time, we’ll look at why your traffic report might not…
Your Legal Marketing Questions Answered
In our recent webcast, Are You Ignoring a Third of Your Firm’s Potential?, we addressed the importance of optimizing your online presence to reach the growing audience of local-mobile consumers. There were a lot of excellent questions submitted during the webcast and we couldn’t answer all of them in the time allotted.
Recapturing a Third of Your Law Firm’s Potential
Here’s a quick bit of homework for you. Search for your firm on your mobile device. Run one vanity search using your firm’s name, then search again just for your practice area and city. How did it go? What did the results page look like compared to a desktop search?
Check the (Virtual) Oil With an Instant Audit
Odds are, you already have a website. And odds are, you’ve put a lot of time and resources into it. But do you really know how it stacks up? Of course one of the best performance measures is whether or not your website is delivering the leads you need, but that one broad number…
3 Ways to Satisfy Mobile Attorney-Seekers
As we’ve noted before, more and more consumers are using mobile devices—smartphones and tablets—to search for attorneys. In fact, according to our recently released white paper, 31 percent of traffic to law firm websites comes through mobile search. The white paper also notes that what’s driving much of this traffic…
Getting The Most Out of Your Law Firm’s Mobile Website
Does your law firm have a mobile version of its website? Do you know how many customers or phone calls it typically generates? Have you checked its analytics lately? One law firm took the time to evaluate their website’s performance and discovered a troubling discrepancy. The firm had a mobile website that received plenty…