Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Last week I covered how small law firms and solos mistakenly try to appear bigger than they really are. But that’s not the only mistake I see when working with these firms. Mistake #2: Trying to be everything to everyone I know many small firms will happily help resolve child custody disputes…
For the past seven years or so, I’ve enjoyed working with attorneys to help grow their firms through effective marketing. I’ve seen some remarkable success stories in that time. However, I’ve also seen certain mistakes repeated time and again. Two in particular come to mind. Both are serious and easy to make.