Tag: messaging

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

October 2, 2014 | 2 min read

The Other Marketing Mistake Attorneys Make Every Day

Last week I covered how small law firms and solos mistakenly try to appear bigger than they really are. But that’s not the only mistake I see when working with these firms. Mistake #2: Trying to be everything to everyone I know many small firms will happily help resolve child custody disputes…

July 1, 2014 | 2 min read

Deciding on a Headline for Your Law Firm’s Website

As we discussed previously, your website’s headline is your firm’s first impression – the first chance to communicate the value of the legal services you are offering. In this post, we’ll offer three ideas for crafting a strong, engaging headline. 1. Focus on the potential client Headlines need to be active.

Schedule Your Appointment

An accurate Zip Code ensures your appointment is set with the correct local marketing consultant.


Learn how to work smarter, not harder.
Schedule a coaching session with our legal marketing experts and receive a gourmet coffee gift card absolutely free! No sales pitches. No Games. Just great advice.