Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Last week I covered how small law firms and solos mistakenly try to appear bigger than they really are. But that’s not the only mistake I see when working with these firms. Mistake #2: Trying to be everything to everyone I know many small firms will happily help resolve child custody disputes…
As we discussed previously, your website’s headline is your firm’s first impression – the first chance to communicate the value of the legal services you are offering. In this post, we’ll offer three ideas for crafting a strong, engaging headline. 1. Focus on the potential client Headlines need to be active.