Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Growing your law firm means being where legal consumers are when “passive research” turns into “actively seeking counsel.” Lucky for you, there’s FindLaw.
When it comes to evaluating the success of your marketing strategy, KPIs allow you to quickly determine if your marketing was worth the cost.
While the world of SEO moves quickly, it's necessary to keep up. By developing a solid foundation and understanding of key elements, your firm will be well on its way to showing up when – and where – it counts.
As we head into a long holiday weekend, the volume of drunk driving arrests is sure to increase. And while there is truly no “slow” season to the DUI market, there are ways to better position your firm to serve these clients. Establishing yourself as the DUI attorney to call begins with speaking…
This one goes out to the wine aficionados out there. Think back to your early experiences with what Robert Louis Stevenson called, “bottled poetry”. Odds are, you weren’t born knowing your Beaujolais from your Bordeaux. You probably had to learn to articulate something as abstract as “finish” and it’s safe to assume that your palette…