Tag: marketing

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

September 23, 2020 | 3 min read

3 ways FindLaw helps firms grow

Growing your law firm means being where legal consumers are when “passive research” turns into “actively seeking counsel.” Lucky for you, there’s FindLaw.

July 29, 2020 | 3 min read

Show don’t tell: Using KPIs to evaluate your marketing strategy

When it comes to evaluating the success of your marketing strategy, KPIs allow you to quickly determine if your marketing was worth the cost.

July 31, 2019 | 4 min read

What is Legal SEO and why should attorneys care about it?

While the world of SEO moves quickly, it's necessary to keep up. By developing a solid foundation and understanding of key elements, your firm will be well on its way to showing up when – and where – it counts.

July 1, 2015 | 2 min read

Make Your Law Firm Marketing Work for DUI Clients

As we head into a long holiday weekend, the volume of drunk driving arrests is sure to increase. And while there is truly no “slow” season to the DUI market, there are ways to better position your firm to serve these clients. Establishing yourself as the DUI attorney to call begins with speaking…

June 24, 2015 | 1 min read

On Wine, Websites And Working With Web Designers

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This one goes out to the wine aficionados out there. Think back to your early experiences with what Robert Louis Stevenson called, “bottled poetry”. Odds are, you weren’t born knowing your Beaujolais from your Bordeaux. You probably had to learn to articulate something as abstract as “finish” and it’s safe to assume that your palette…

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