Tag: loss aversion

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

June 25, 2014 | 2 min read

What the McRib can Teach You about Marketing Your Law Firm

Why should you update your law firm’s website based on how McDonald’s sells McRib sandwiches? Two words: scarcity sells. The McRib has achieved worldwide fame because it’s only available for a few weeks out of the year. Savvy marketers will tell you that limited availability not only creates a perception of greater value…

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