Tag: long tail

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

November 13, 2014 | 2 min read

Understanding Website Traffic (Part 2)

Do you think most of your online visitors find you after searching your firm’s name or by some other phrase such as “truck driver DUI California?” A vital factor in building your search engine optimization (SEO) strategy starts with an understanding of where your traffic and contacts come from. From that foundation…

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