Tag: local search

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

August 12, 2020 | 3 min read

Going local – Understanding the importance of local search optimization

Your law firm needs to think hyper-local in order for potential clients to find it on Google and other search engines. Here’s how.

November 13, 2019 | 5 min read

Tailoring Your Firm’s Website to the Blended Search Landscape

Even with blended search, your firm’s website is still a powerful attractor of business. What makes it different is this: Your website is just a part of your online marketing strategy. But it’s still a very important one.

February 13, 2015 | 4 min read

Schema Markup vs. Citations – Dueling Marketing Tactics?

In a recent webcast, the question was asked, “What is the benefit of schema markups vs. citations on a firm’s website?” It’s an important topic, but this is not an either/or situation. Both of these tactical elements contribute to your local search program in different ways. SOME BACKGROUND Schema.org markup is valuable…

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