Tag: linkedin

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

October 28, 2020 | 3 min read

Leveraging LinkedIn to grow your law firm

LinkedIn is a free-flowing knowledge exchange environment that serves as an avenue to tout your firm's expertise and grow your network.

May 22, 2019 | 4 min read

Three Things To Consider, When Considering Your Attorney LinkedIn Profile

Your LinkedIn profile is the cornerstone of your professional social brand. A well thought out profile allows you to make a good first impression with referring attorneys and those in search of legal services.

April 18, 2019 | 4 min read

Looking to Bolster Your Firm’s Digital Footprint? Look No Further Than LinkedIn

With so many options out there, what is the best social media platform to shape and mold a firm’s brand? Spend the vast majority of your time on the channel with the most qualified professional audience: LinkedIn.

December 12, 2018 | 8 min read

How to Create a Social Media Style Guide for Your Law Firm (with template!)

While no one is immune to online fumbles, having a well-defined style guide can help you navigate the waters of social media when things get murky.

January 25, 2017 | 2 min read

Social Media is a Marathon, Not a Sprint

Just like training for a marathon, making the move to social media marketing requires smart planning and the right perspective. Pace yourself and you'll reach your goals in time.

November 9, 2016 | 2 min read

Three Ways to Keep from Being Overwhelmed by Social Media

Effective social media participation does not have to be time-consuming. If you aim for three qualities in your social media use, you can harness a majority of its value without sacrificing a large portion of your very in-demand time.

January 15, 2016 | 1 min read

Striking the Right Tone on Twitter, Facebook and LinkedIn

By this point, most folks are either “in” or “out” when it comes to social media. If you’re one of the millions of people with a personal Facebook, Twitter or LinkedIn account, you may have wondered if you should also have one as a practicing attorney. The answer is simple: Yes, you should.

July 17, 2015 | 2 min read

4 Keys To Your Law Firm’s Organic Social Media Success

Many of the law firms I work with are able to drive hundreds of visitors to their websites each month using social media. Would you like to know how they’re doing it? Like all of your digital marketing efforts, it’s important to understand both the organic and paid sides of social media.

April 29, 2015 | 1 min read

3 More Tips for Lawyers On LinkedIn

Think, for a moment, about how your law firm uses LinkedIn. Do you use it primarily as a place to allow others to view your resume? Perhaps you use it to keep in touch with other attorneys in the area. Maybe your law firm has already realized the benefits of using…

March 10, 2015 | 2 min read

Common Attorney Bio Mistakes to Avoid

A few weeks ago, I outlined some guidelines for writing an attorney biography that can help you stand out from the competition. I wrote about how your bio should speak to your future clients’ needs instead of your ego and outlined some basic “do’s” regarding style and salesmanship. This time around…

January 8, 2015 | 2 min read

More Social Media Resolutions for Your Law Firm in 2015

In our previous post, we talked about three easy resolutions you can make to improve your social media marketing in 2015. If you’re already working with a well-planned social media content calendar, or if you’re hoping to push a bit further beyond your comfort zone, consider adding these resolutions to your list:

January 22, 2014 | 2 min read

Three Things for Law Firms to Avoid on LinkedIn (and Two to Be Wary Of)

Lawyers love LinkedIn, and it’s not hard to see why. Of all the major social media platforms, LinkedIn’s focus on business gives it a suitable aura of professionalism. It offers multiple ways to share content and showcase law firm expertise. And it can be a robust networking tool — an eye-opening 98 percent of respondents…

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