Tag: legal practice
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Working in sales is hard. So is running a law firm. But as it happens, the skills needed to close the sale in other industries can work for attorneys just as well.
As the legal market splinters into ever-smaller and more specific fragments, it's more useful than ever to talk to people who get it.
Yes, it's possible to spread your marketing too thin. Let me tell you about one client I have that made the hard choice to consolidate their efforts.
Face it: the legal landscape is changing, and it isn’t going back. Welcome to the new normal. There are higher expectations from clients, competition and the economy that can’t be ignored.
The law firm holiday card is a tradition that isn’t going away, and for good reason – it’s a chance to offer a personal touch in what can be a very transactional, needs-based business.