Tag: legal practice
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Why Google loves Q&As and why that’s good for your firm
Category: Lawyer Marketing Insights
To meet prospective clients’ needs and get the attention of search engines, displaying content in a simple question and answer or FAQs format can be very effective.
Branching out: Practice area pivots that make sense
Category: Lawyer Marketing Insights
Has business dipped at your small firm due to COVID-19? Learn more about how to determine if a practice area pivot makes sense.
Help Where It’s Needed Most: Shifting Practice Areas In Response To COVID-19
Category: Lawyer Marketing Insights
In the midst of an impending economic downturn, what steps can attorneys take to strengthen firm operations and help legal consumers?
Five Ways to Meet Clients’ Needs When You Can’t Meet Face To Face
Category: Lawyer Marketing Insights
In the midst of COVID-19, as an attorney, how can you ensure you’re meeting your clients’ needs right now? Five ways to help you and your clients navigate this challenging time.
Balancing act: Mastering the business and practice of law
Category: Lawyer Marketing Insights
Is it possible for small law firms and solo attorneys to find and maintain balance while practicing law and running a business?
2020 is Right Around the Corner – Now is the Time to Future-Proof Your Solo or Small Law Firm
Category: Lawyer Marketing Insights
As an attorney, you need to make sure that your online brand matches or exceeds your offline brand. Here's how.
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You Can’t Predict, But You Can Prepare: Managing Your Firm’s Brand in the Face of Uncertainty
Category: Legal Marketing News
Your practice doesn’t look the exact same way it did five years ago, so what is it going to look like five years from now? It’s hard to say— and, you might think, equally as hard to position your law firm for a future you can’t predict.
Debunking SEO Myths in the Age of Blended Search
Category: Lawyer Marketing Insights
As we’ve noted, the goal of blended search is to give the user personalized and accurate results. Page ranks are only a small part of the SEO.
Tailoring Your Firm’s Website to the Blended Search Landscape
Category: Lawyer Marketing Insights
Even with blended search, your firm’s website is still a powerful attractor of business. What makes it different is this: Your website is just a part of your online marketing strategy. But it’s still a very important one.
Get Validated: How Awards and Recognitions Give You a Marketing Edge
Category: Lawyer Marketing Insights
Whatever the nature of your practice, a third-party validation offers an unparalleled opportunity to differentiate your firm in a competitive legal marketplace. Awards and recognitions help you make a stronger case to legal consumers looking for advice and representation.
3 Things to Consider When Budgeting Your Firm’s Marketing Dollars
Category: Lawyer Marketing Insights
Does the thought of creating a strategic marketing budget for your law firm throw you into a case of analysis paralysis? You’re not alone. It’s one of the most important decisions you will make for the future of your firm, and the number of options can seem overwhelming.
The Fundamentals of Blended Search
Category: Lawyer Marketing Insights
The idea behind blended search is to return more useful search results by drawing from multiple online sources -- not just websites. It reflects search engines’ ongoing goal of giving people the kind of information they are really seeking.