Tag: legal marketing

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

September 23, 2020 | 3 min read

3 ways FindLaw helps firms grow

Growing your law firm means being where legal consumers are when “passive research” turns into “actively seeking counsel.” Lucky for you, there’s FindLaw.

August 26, 2020 | 4 min read

Four emerging legal marketing trends that help turn prospects into clients

It’s important law firms use a variety of online strategies to reach potential clients. Consider trying these emerging legal marketing trends.

July 31, 2019 | 4 min read

What is Legal SEO and why should attorneys care about it?

While the world of SEO moves quickly, it's necessary to keep up. By developing a solid foundation and understanding of key elements, your firm will be well on its way to showing up when – and where – it counts.

November 14, 2018 | 4 min read

Why Has “Issues Advertising” Become a Big Issue for Law Firms on Facebook?

This year, Facebook has stood under the hot lights of public scrutiny. In response, it enacted new rules that cover anything that falls under a standard referred to as “issues advertising.”

October 31, 2018 | 5 min read

Facebook Has Started Rejecting Law Firm’s Ads. FindLaw’s Research Reveals Why

Through extensive experimentation and analysis, FindLaw has identified patterns in rejected ads, vulnerable practice areas and ways to work around Facebook’s newer, stricter guidelines.

May 5, 2015 | 1 min read

Fast. Relevant. Easy.
Pick Three.

Tired of reading about marketing that doesn’t relate to your law firm? Want to spend less time scouring the web for relevant information? Looking to gain an edge on the competition? Maybe you should get to know Legal Marketing Snapshot. This email dispatch from FindLaw was specifically designed as a marketing resource for busy attorneys.…

April 24, 2015 | 2 min read

Here’s Your Spring Cleaning Task List for Law Firms

For some folks, spring is simply a mild transition. Cool weather subsides and the consistent warmth of summer takes hold. For others, the advent of spring is practically euphoric as the snowbound masses head back out into the world for the first time in months. For your law firm, spring should mean…

April 10, 2015 | 1 min read

Play To Your Strengths and Leave Your Weaknesses Behind

Have you tweeted yet today? Checked your site analytics this week? Does your firm have a Snapchat account? Why not? That wasn’t a trick question. If you read enough marketing advice, you’ll get the impression that the only way to succeed is to do it all: social media, PPC, blogging, video, retargeting, demographics, infographics, LinkedIn,…

February 18, 2015 | 2 min read

Facebook Just Gave Your Firm Something to Talk About

If you’re an attorney who provides estate-planning services, you probably took note of last week’s announcement from Facebook. The social media giant released an update on February 12th that allowed its users to bequeath their account access to a loved one in the event of their death. It’s a great common sense step…

November 12, 2014 | 2 min read

The Five Types of Clarity Your Law Firm Needs

Welcome to the age of integrated marketing for small law firms. Due to the proliferation of Internet-based marketing tools and tactics, spreading a consistent message across multiple channels is no longer just for large law firms with ample budgets and a dedicated marketing staff. Regardless of your firm’s size, the key to a unified approach…

August 22, 2014 | 2 min read

Law Firm Marketing Starts With A Strong Foundation

How’s it going? That marketing campaign you’re running. Not sure? Well, you’ve got a problem. See, legal marketing success isn’t a guessing game. Print ads, websites, PPC, television and outdoor advertising are just some of the ways you can spend your marketing dollars, but if you’re not doing your homework…

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