Tag: legal leader
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
One of the toughest things to do in marketing is limit yourself. Choosing to highlight any one aspect of your law firm’s services can feel like cutting out every other potential client. And for some law firms, this is true. But in the case of DarrasLaw, a singular focus and highly targeted marketing was exactly…
For law firms in highly competitive markets, traditional marketing delivers traditional results. But to really gain an edge, established firms need to reinforce their position as forward-thinkers who understand legal issues on a higher level. Thought leadership campaigns are an excellent way to showcase a firm’s expertise and depth of knowledge.