Tag: legal consumers

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

November 11, 2020 | 3 min read

What makes an online legal directory listing stand out?

To stand out among competitors, it's important to take time to build out your online legal directory listings. Here are tips to get started.

October 12, 2020 | 3 min read

How do people choose attorneys?

Legal consumers have access to more information than ever, but how do people choose attorneys? Here are the main criteria they use to select a lawyer.

July 15, 2020 | 3 min read

How to be the trusted resource prospective clients want to hire

Every legal consumer is looking for a lawyer they can trust, not just an expert. Learn how to be the trusted resource prospective clients want to hire.

July 8, 2020 | 3 min read

Why Google loves Q&As and why that’s good for your firm

To meet prospective clients’ needs and get the attention of search engines, displaying content in a simple question and answer or FAQs format can be very effective.

June 23, 2020 | 4 min read

Positioning your firm to meet the challenge

In the coming months, legal consumers who are facing new challenges are going to need your knowledge, advice, and help. Take steps today to ensure that your firm is well-positioned to rise to the challenge.

June 16, 2020 | 3 min read

Practice area shifts to meet clients’ needs

Practice areas that are ancillary to your firm’s primary focus may surge in the coming months. How can you prepare to meet the needs of these legal consumers?

June 3, 2020 | 3 min read

Driving the success of your firm’s website, through the power of empathy

During this pandemic, it's crucial to have a customer-centric website that communicates empathy for the legal situations your potential clients are facing.

May 7, 2020 | 3 min read

Using social media to connect with legal consumers today

As social media becomes the place where legal consumers go to connect and share news and information at the local level, how can solo and small law firms respond?

April 8, 2020 | 3 min read

Help Where It’s Needed Most: Shifting Practice Areas In Response To COVID-19

In the midst of an impending economic downturn, what steps can attorneys take to strengthen firm operations and help legal consumers?

April 2, 2020 | 3 min read

Connecting with Legal Consumers Amid COVID-19

Learn more about how the COVID-19 crisis is affecting legal consumers and how attorneys can respond in appropriate and human ways.

March 20, 2020 | 4 min read

Why Website Accessibility Should Matter to Your Law Firm

Courts are moving toward the position that reasonable steps must be taken to ensure that all people are equally able to use the internet. Is your website ADA-compliant?

March 4, 2020 | 4 min read

Appealing to the next generation of clients

To future-proof your law firm, you must develop a strategy to market and appeal to younger consumers. Here are three tips to help you get started.

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