Tag: legal consumers
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
What makes an online legal directory listing stand out?
Category: Lawyer Marketing Insights
To stand out among competitors, it's important to take time to build out your online legal directory listings. Here are tips to get started.
How do people choose attorneys?
Category: Lawyer Marketing Insights
Legal consumers have access to more information than ever, but how do people choose attorneys? Here are the main criteria they use to select a lawyer.
How to be the trusted resource prospective clients want to hire
Category: Lawyer Marketing Insights
Every legal consumer is looking for a lawyer they can trust, not just an expert. Learn how to be the trusted resource prospective clients want to hire.
Why Google loves Q&As and why that’s good for your firm
Category: Lawyer Marketing Insights
To meet prospective clients’ needs and get the attention of search engines, displaying content in a simple question and answer or FAQs format can be very effective.
Positioning your firm to meet the challenge
Category: Lawyer Marketing Insights
In the coming months, legal consumers who are facing new challenges are going to need your knowledge, advice, and help. Take steps today to ensure that your firm is well-positioned to rise to the challenge.
Practice area shifts to meet clients’ needs
Category: Lawyer Marketing Insights
Practice areas that are ancillary to your firm’s primary focus may surge in the coming months. How can you prepare to meet the needs of these legal consumers?
Never miss a beat.
Get FindLaw legal marketing tips directly in your inbox.
Driving the success of your firm’s website, through the power of empathy
Category: Lawyer Marketing Insights
During this pandemic, it's crucial to have a customer-centric website that communicates empathy for the legal situations your potential clients are facing.
Using social media to connect with legal consumers today
Category: Lawyer Marketing Insights
As social media becomes the place where legal consumers go to connect and share news and information at the local level, how can solo and small law firms respond?
Help Where It’s Needed Most: Shifting Practice Areas In Response To COVID-19
Category: Lawyer Marketing Insights
In the midst of an impending economic downturn, what steps can attorneys take to strengthen firm operations and help legal consumers?
Connecting with Legal Consumers Amid COVID-19
Category: Lawyer Marketing Insights
Learn more about how the COVID-19 crisis is affecting legal consumers and how attorneys can respond in appropriate and human ways.
Why Website Accessibility Should Matter to Your Law Firm
Category: Lawyer Marketing Insights
Courts are moving toward the position that reasonable steps must be taken to ensure that all people are equally able to use the internet. Is your website ADA-compliant?
Appealing to the next generation of clients
Category: Lawyer Marketing Insights
To future-proof your law firm, you must develop a strategy to market and appeal to younger consumers. Here are three tips to help you get started.