Tag: lawyer marketing

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

October 21, 2020 | 3 min read

Three personal injury marketing ideas for your small law firm

Personal injury can be a competitive practice area for lawyers. This post covers three ideas for marketing your personal injury practice online.

February 10, 2017 | 2 min read

What Do Prospects Love About Easy-To-Work-With Lawyers?

Valentine’s Day is right around the corner. (If you haven’t made arrangements to do something nice for your significant other, go do it. Now. I’ll wait.) Feb. 14 seems as good a time as any to identify the things clients love about lawyers who make it easy to find and work with them.

November 23, 2015 | 2 min read

What Lawyers Can Learn From Black Friday 2015

One year ago, we pointed out that attorneys can be thankful that their business isn’t tied to a frenzy of slashed prices and year-end drama. Instead, we explored how attorneys can build their own buzz in any season. These lessons ring true, but let’s take an updated look at the strategies outlined in that article:

March 17, 2015 | 1 min read

Successful PPC Needs More Than Luck

We’ve seen it time and again. Law firms decide to dip their toes into pay-per-click advertising without really understanding the system. They cast about, looking for the perfect combination of keywords and cost to make their campaign worthwhile. It’s incredibly common for people to rely on intuition and luck when crafting their first PPC campaigns.

February 4, 2015 | 2 min read

Lawyer Marketing Lessons From Loctite’s Super Bowl Ad

Much has already been written about the advertising hits and misses during Super Bowl XLIX, but one thing is certain, most ads were simple brand plays. At cost of $4.5 million per 30-second spot, the majority of advertisers aimed for general awareness over product sales. And it worked. Take Loctite for example…

October 31, 2014 | 2 min read

Google Drops Authorship Code but Authorship Still Matters

Over the past year, Google has made several significant changes to its authorship program and how it affects search results. What started with a reduction in author images progressed to the complete removal of authors from bylines and other rich snippet features. This finally culminated in the complete discontinuation of authorship features within Google results.

October 2, 2014 | 2 min read

The Other Marketing Mistake Attorneys Make Every Day

Last week I covered how small law firms and solos mistakenly try to appear bigger than they really are. But that’s not the only mistake I see when working with these firms. Mistake #2: Trying to be everything to everyone I know many small firms will happily help resolve child custody disputes…

July 17, 2014 | 2 min read

Social Media Use Among Legal Consumers

You already know that your reputation has a huge impact on your business, but what are you doing to manage that reputation? Obviously your actions and case history are significant drivers of this, but don’t overlook the importance of social media as a contributor as well. Are People Using Social Media to Find Attorneys?

March 20, 2014 | 2 min read

How to Manage Your Firm’s Twitter Account in 7 Minutes a Day

Law firms that don’t use social media are a dying breed. Savvy attorneys know that a platform like Twitter is where consumers are congregating. It gives you instant access to 115 million active users, many of whom will search for quality legal resources at some point. When they do so…

February 21, 2014 | 1 min read

Is Your Law Firm Website Designed to Fail?

If you’re like most attorneys you’d probably say, “of course not.” But in most cases, that answer would be incorrect. Why? Because more law firm websites don’t address the psychological needs of the legal consumer. The result: Most of these websites generate far less business impact than they could.

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