Tag: .law
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
With .law, Prudence Triumphs Over Panic
Recently, the .law domain launch has dominated this blog and created quite a stir among the online legal marketing community. Every firm and every marketing agency has a position on this opportunity. Understandably, those positions are often a bit self-serving. From our perspective, FindLaw didn’t create this market, but we will do our best…
Making The Case For A .Law Address
In a previous post, I explained what exactly a .law domain is, and discussed the gold rush economics that often accompany new domain releases such as this. But the bigger question for attorneys is, should I make the move to .law? The answer depends on your goals. Your best offense is a good defense.
Understanding The New .law Domain
If you’ve ever downloaded tax forms from www.irs.gov or visited a university’s website like www.harvard.edu, you’ve visited a separate top-level domain. And if you’ve been reading up on legal industry news lately, there’s a good chance you’ve heard about the new .law domain. But what exactly is a domain and why should you care?