Tag: law firm websites
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
All-in-one website hosting and legal marketing plans
Category: Lawyer Marketing Insights
You went to school to be an attorney, not a marketer. Get help with digital marketing from a team of experts in design, content, SEO, PPC, and more.
3 tips for your law firm web marketing
Category: Lawyer Marketing Insights
What do you need to do to stay on top of your law firm's marketing? Get three tips in this blog post to help you build a robust marketing strategy.
5 things you need for effective legal internet marketing
Category: Lawyer Marketing Insights
Want to connect with new clients? Your firm needs strategic digital marketing for lawyers. To get you started, here are five things to know about legal web marketing.
The key elements of a FindLaw website
Category: Lawyer Marketing Insights
A professional-looking website that’s mobile-friendly and easy to use is crucial to the growth of your firm. Learn how FindLaw's design experts can help.
Don’t set it and forget it: How to assess your legal marketing strategy
Category: Lawyer Marketing Insights
An effective marketing strategy requires frequent evaluation to ensure it’s delivering optimal results for your firm. These tips can help you get started.
Open for Business: Enhancing Your Firm’s Visibility on Google
Category: Lawyer Marketing Insights
Wondering how to ensure your business appears at the top of Google’s search results? These simple strategies remove the guesswork.
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Tailoring Your Website (And Your Ads) for Hispanic Consumers
If you’re over the age of 34, the idea of tossing out your desktop or laptop computer and moving to a mobile-only experience probably seems crazy. Then again, ten years ago, we thought people who had ditched their land-line telephone were outliers. But if you want a sense of what the future holds…
Striking Out On Your Own (Without Striking Out)
Category: Lawyer Marketing Insights
So you’ve decided to start your own law firm. Congratulations! There’s no getting around it, you’ve got your work cut out for you. There are a thousand things to do and, now more than ever, time is money. With so many things happening at once, it can be easy to lose…
Targeting Your Core For Stronger Online Marketing
Category: Lawyer Marketing Insights
Whether you’re just starting out or a seasoned veteran to online marketing, it’s easy to lose focus on what really matters to your business. With the sheer volume of advice populating the Internet, attorneys will often dive deep into the latest marketing trends hoping to earn big gains overnight. But to see results…
What the McRib can Teach You about Marketing Your Law Firm
Category: Lawyer Marketing Insights
Why should you update your law firm’s website based on how McDonald’s sells McRib sandwiches? Two words: scarcity sells. The McRib has achieved worldwide fame because it’s only available for a few weeks out of the year. Savvy marketers will tell you that limited availability not only creates a perception of greater value…
What Not to Do With the Headline on Your Firm’s Site
Category: Lawyer Marketing Insights
Call it a title or slogan or headline. Whatever the term, the headline on the home page your law firm’s website is the most important piece of content you have to get a potential client engaged in what you have to say. There is no more prominently featured real estate on your site…
Less is More: 4 Tips to Attract Clients by Simplifying Their Choices
Category: Lawyer Marketing Insights
If your law firm’s website offers too many choices, chances are good that potential clients will make the one choice you don’t want them to make: going elsewhere. It may sound counterintuitive, but offering people too many options can confuse them and lead to them making no decision at all.