Tag: law firm website design

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

November 16, 2020 | 3 min read

All-in-one website hosting and legal marketing plans

You went to school to be an attorney, not a marketer. Get help with digital marketing from a team of experts in design, content, SEO, PPC, and more.

August 5, 2020 | 4 min read

Making sure your solo firm’s marketing sings in harmony

Learn how integrated digital marketing can improve your law firm’s online presence to better reach potential clients.

April 20, 2015 | 1 min read

Google’s Great Big Mobile-Friendly Day

Category: In The News
It’s finally here. Google’s long-awaited update is scheduled to arrive today. And with it, mobile friendliness transforms from a commonly held best practice to a core tenet of website design. We’ve known this change was coming since earlier this year, and FindLaw’s own research has illustrated the scope of mobile web use…

June 6, 2014 | 2 min read

Your Law Firm’s Website and a Client’s Fear of Loss

Most law firm websites are designed to emphasize the status of the people who, in their view, are the most important to the firm’s success. No, not their potential clients, but their own attorneys. This shortsighted focus can be a major contributor to the website’s poor conversion rate. In marketing terms…

May 16, 2014 | 2 min read

Does Your Law Firm’s Website Pass the 5-Second Test?

In reality, five seconds is an eternity. Think back to the last time you met someone for the first time. How long did it take for you to form an opinion? It’s probably shorter than you think. A Princeton University study found that people made judgments after looking at the faces of other people…

April 10, 2014 | 1 min read

Six Things to Avoid on Your Law Firm’s Website

As an attorney, you want your firm to speak as clearly as possible to potential clients who have many other legal options to choose from. That means you can’t let your most important marketing tool – your website – work against you. Stuffing it with flashy graphics and lots of text won’t impress visitors…

March 28, 2014 | 2 min read

3 Ways to Make Novelty Work for Your Law Firm’s Website

Whether it’s an innovative product design, a captivating movie or television show or the latest addictive smartphone game, we human beings are attracted to fascinating new stuff. That’s particularly true if that new thing provides a surprising twist on what we’re used to. In our recent white paper, Why Most Law Firm Websites…

February 27, 2014 | 2 min read

Four Ways to Design Your Law Firm’s Website Around Your Brand

You’re an attorney. You don’t sell cars or clothes or Coca-Cola — you provide a useful, needed service. Why should you worry about yourbrand? The word “brand” may make you think about projecting a flashy logo. However, a brand is about how you engage with potential clients and the feelings and responses it elicits.

| 2 min read

Shakespeare was right about your law firm’s website

Since Shakespeare first coined the phrase “too much of a good thing,” it has been commonly understood that there is a limit to all good things. You may not realize it, but this concept applies to your law firm’s website as much as it applies to the rest of life.

February 21, 2014 | 1 min read

Is Your Law Firm Website Designed to Fail?

If you’re like most attorneys you’d probably say, “of course not.” But in most cases, that answer would be incorrect. Why? Because more law firm websites don’t address the psychological needs of the legal consumer. The result: Most of these websites generate far less business impact than they could.

February 14, 2014 | 2 min read

Three Things to Know about Your Law Firm’s Website Visitors

Here’s one thing you can safely assume about your website visitors: They arrive with a specific purpose in mind. Few people surf lawyer’s websites for fun and relaxation. Given that, it pays to know a little about those people who visit your firm’s site. What features will create the all-important good first impression?

February 5, 2014 | 2 min read

Webcast: Understanding the Psychology of Your Prospects

Category:
These days, to be successful, a law firm needs to have an online presence, especially a website. But to truly benefit—and to avoid getting burned—you need to fully understand the basic needs of the prospects you’re trying to reach. Our next FindLaw webcast does just that. Think about your firm’s current website.

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