Tag: law firm marketing

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

January 30, 2015 | 3 min read

Be Consistent Yet Customized: The Challenge All Law Firms Face

Think about your current clients. If each of them recommended your legal services to a friend, how would they describe working with your firm? Obviously their cases and outcomes would be different – so would your tactics for serving them – but would there be a positive common thread across all their experiences?

January 27, 2015 | 2 min read

Law Firm Snowed In? Blog About It!

As you may have heard, the eastern half of the U.S. is currently getting slammed, hammered, buried, inundated and pounded with a massive snowstorm. While personal safety is obviously priority one, some of you might be left wondering what to do with yourselves while away from the office. As it happens…

January 20, 2015 | 2 min read

Why Your Attorney Bio Isn’t Really About You

Imagine you’re hiring a professional service like a financial advisor. A quick view of their profile will give you a sense of their qualifications. Researching multiple advisors will probably result in similar qualifications, right? It’s only when you get a sense of their personalities that you start to see a difference between these professionals.

November 21, 2014 | 2 min read

There Is No Black Friday for Law Firms

It’s already underway. People across the country have begun lining up outside of stores waiting for the doorbusting to begin. Whatever your personal opinion on Black Friday, there’s no denying its nationwide influence on retail stores and their promotional strategies. Fortunately for you, law firms aren’t subject to the same market forces. If you’re looking…

June 19, 2014 | 2 min read

Strategies for Marketing Your Law Firm to the DIY Crowd

A recent survey of legal consumers revealed that over half (55%) of respondents contacted a legal professional for assistance. While “over half” sounds good, there is still a large percentage who chose another path. As you look at their decisions, think about the opportunity for growth these individuals represent: • 20% handled the situation on…

May 2, 2014 | 2 min read

Four Tips for Reinvigorating Your Law Firm’s Social Media

Ladies and gentlemen of the legal profession, we need to talk about your law firm’s social media activity. Maybe your Facebook posts and tweets have gotten a little stale and repetitive. Maybe you haven’t posted anything for a while. Or when you do post, it’s about things you’ve seen elsewhere…

April 25, 2014 | 2 min read

Simple Ingredients for a Good Legal Blog Post

You’re a busy attorney. So why should you write a blog? There are more reasons than you think. A blog can bring traffic — notably, potential clients — to your website. A blog can also establish you as an expert. It could help make you a go-to person on a legal topic for journalists…

March 27, 2014 | 2 min read

Is TV Dead? Not for Law Firms

“TV is dead” is a common refrain heard in marketing circles where the edgiest ideas often get the most attention. It’s not surprising if you look at the anecdotal evidence. Between iPads, smartphones, mobile apps and the proliferation of new media, how does anyone have time to watch TV and why would advertisers waste…

March 11, 2014 | 2 min read

Don’t Let Your Firm Be Blinded by Marketing Myths

It’s been barely two decades since attorneys have been allowed to advertise. But in that scant amount of time, thanks to everything from Twitter to Google maps, the art and science of online marketing has grown immensely in its reach and precision. Still, you may be skeptical about the benefits of online marketing efforts…

January 23, 2014 | 4 min read

Answering Online Questions: What Attorneys Should Know

Law is a knowledge profession. Your knowledge is why people hire you. And you can use your legal wisdom as a marketing tool — over the Internet. More and more the Web is spawning a number of platforms to connect questioners with answerers. This month it was Jelly, which answers a user’s question by searching…

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