Tag: law firm marketing

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

November 23, 2020 | 3 min read

Webcast follow-up Q & A: How solo firms can improve their marketing

Running your solo firm can be challenging. Our industry experts discuss these challenges and answer your questions on how to improve your firm’s marketing.

October 21, 2020 | 3 min read

Three personal injury marketing ideas for your small law firm

Personal injury can be a competitive practice area for lawyers. This post covers three ideas for marketing your personal injury practice online.

September 30, 2020 | 3 min read

4 tips for maximizing your firm’s marketing ROI

Learn more about how you can improve the ROI of your law firm marketing, including tips on marketing tactics and how to track your results.

August 12, 2020 | 3 min read

Going local – Understanding the importance of local search optimization

Your law firm needs to think hyper-local in order for potential clients to find it on Google and other search engines. Here’s how.

July 15, 2020 | 3 min read

How to be the trusted resource prospective clients want to hire

Every legal consumer is looking for a lawyer they can trust, not just an expert. Learn how to be the trusted resource prospective clients want to hire.

January 8, 2020 | 3 min read

Making Legal Directories Part of Your Law Firm’s Marketing Mix

Once you’ve decided which directory (or directories) makes the most sense to you, it should not require ongoing time and energy from you beyond making sure your listing or listings stay accurate. It’s one of the very few aspects of marketing your law firm that can be “set it and forget it.”

September 30, 2019 | 4 min read

3 Things to Consider When Budgeting Your Firm’s Marketing Dollars

Does the thought of creating a strategic marketing budget for your law firm throw you into a case of analysis paralysis? You’re not alone. It’s one of the most important decisions you will make for the future of your firm, and the number of options can seem overwhelming.

September 11, 2019 | 4 min read

Surviving Slip-Ups: Why the Vocal Minority is Wrong About Facebook Marketing

Despite the controversies swirling around Facebook, people are still using it. As of February 2019, 69 percent of American adults regularly click on their Facebook feed, and 74 percent of users access it daily. What’s more, those percentages have been remarkably consistent since 2016.

May 19, 2015 | 2 min read

When “Just Right” is Just Plain Wrong

Oh for the pre-web days when just one kind of marketing was enough! When a law firm could put out a series of ads on bus benches, phone books and local papers then sit back and watch a stream of reliable clients pass through its doors. Work was steady…

April 17, 2015 | 2 min read

Striking Out On Your Own (Without Striking Out)

So you’ve decided to start your own law firm. Congratulations! There’s no getting around it, you’ve got your work cut out for you. There are a thousand things to do and, now more than ever, time is money. With so many things happening at once, it can be easy to lose…

April 14, 2015 | 2 min read

Death and Taxes (and Changes in the Legal Marketplace)

Category: In The News
It’s tax day here in the U.S. and as the saying goes, two things are certain: death and taxes. Well for small law firms, it’s time to add a third item to the list: changes in the legal marketplace. You see, in the last six years, the market for legal services has undergone fundamental –…

January 30, 2015 | 3 min read

Be Consistent Yet Customized: The Challenge All Law Firms Face

Think about your current clients. If each of them recommended your legal services to a friend, how would they describe working with your firm? Obviously their cases and outcomes would be different – so would your tactics for serving them – but would there be a positive common thread across all their experiences?

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