Tag: Law firm branding
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Every legal consumer is looking for a lawyer they can trust, not just an expert. Learn how to be the trusted resource prospective clients want to hire.
If your firm isn’t enjoying the level of success you know it could or should, you probably don’t know enough about your target market.
If you make the decision to expand your brand to include a new area of law, you should have a clear and compelling message that speaks to why you’re the right attorney to hire, and that message needs to be part of a comprehensive marketing plan.
As an attorney, you need to make sure that your online brand matches or exceeds your offline brand. Here's how.
Category: Legal Marketing News
Your practice doesn’t look the exact same way it did five years ago, so what is it going to look like five years from now? It’s hard to say— and, you might think, equally as hard to position your law firm for a future you can’t predict.
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Given the work demands and time constraints attorneys like you face, it’s no wonder that things like writing and regularly contributing to a firm’s blog, tend to fall way down, or completely off, the priority list.
Despite the controversies swirling around Facebook, people are still using it. As of February 2019, 69 percent of American adults regularly click on their Facebook feed, and 74 percent of users access it daily. What’s more, those percentages have been remarkably consistent since 2016.
The idea behind blended search is to return more useful search results by drawing from multiple online sources -- not just websites. It reflects search engines’ ongoing goal of giving people the kind of information they are really seeking.
Valentine’s Day is right around the corner. (If you haven’t made arrangements to do something nice for your significant other, go do it. Now. I’ll wait.) Feb. 14 seems as good a time as any to identify the things clients love about lawyers who make it easy to find and work with them.
It’s crucial for your law firm to pay attention to its brand. Your brand is your identity in the marketplace. That means your firm has a brand whether you pay attention to it or not. And if you aren’t paying attention, you’re losing business. So what is your law firm’s brand?
Last week, we talked about three myths that most attorneys believe when it comes to branding. Today, we’ll dive deeper into exactly how attorneys can develop strong brands, and thus realize even greater benefits from their law firm marketing efforts. We’ll do it with help from our white paper, Marginalizing Your Most Powerful Asset: What…