Tag: Law firm branding

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

July 15, 2020 | 3 min read

How to be the trusted resource prospective clients want to hire

Every legal consumer is looking for a lawyer they can trust, not just an expert. Learn how to be the trusted resource prospective clients want to hire.

January 29, 2020 | 3 min read

How market research can benefit your law firm

If your firm isn’t enjoying the level of success you know it could or should, you probably don’t know enough about your target market.

January 24, 2020 | 4 min read

How healthy is your law firm’s brand?

Do you know if your current law firm brand is strong? Discover three simple ways to assess the overall health and success of your law firm’s current brand strategy.

January 15, 2020 | 4 min read

Planning to expand your legal offerings? The importance of protecting your law firm’s brand.

If you make the decision to expand your brand to include a new area of law, you should have a clear and compelling message that speaks to why you’re the right attorney to hire, and that message needs to be part of a comprehensive marketing plan.

December 18, 2019 | 8 min read

2020 is Right Around the Corner – Now is the Time to Future-Proof Your Solo or Small Law Firm

As an attorney, you need to make sure that your online brand matches or exceeds your offline brand. Here's how.

December 11, 2019 | 7 min read

You Can’t Predict, But You Can Prepare: Managing Your Firm’s Brand in the Face of Uncertainty

Your practice doesn’t look the exact same way it did five years ago, so what is it going to look like five years from now? It’s hard to say— and, you might think, equally as hard to position your law firm for a future you can’t predict.

November 6, 2019 | 5 min read

Flexing Your Thought Leadership Muscles Via Blogging

Given the work demands and time constraints attorneys like you face, it’s no wonder that things like writing and regularly contributing to a firm’s blog, tend to fall way down, or completely off, the priority list.

September 11, 2019 | 4 min read

Surviving Slip-Ups: Why the Vocal Minority is Wrong About Facebook Marketing

Despite the controversies swirling around Facebook, people are still using it. As of February 2019, 69 percent of American adults regularly click on their Facebook feed, and 74 percent of users access it daily. What’s more, those percentages have been remarkably consistent since 2016.

August 28, 2019 | 3 min read

The Fundamentals of Blended Search

The idea behind blended search is to return more useful search results by drawing from multiple online sources -- not just websites. It reflects search engines’ ongoing goal of giving people the kind of information they are really seeking.

February 10, 2017 | 2 min read

What Do Prospects Love About Easy-To-Work-With Lawyers?

Valentine’s Day is right around the corner. (If you haven’t made arrangements to do something nice for your significant other, go do it. Now. I’ll wait.) Feb. 14 seems as good a time as any to identify the things clients love about lawyers who make it easy to find and work with them.

June 26, 2015 | 2 min read

Build Your Law Firm’s Brand—In Everything You Do

It’s crucial for your law firm to pay attention to its brand. Your brand is your identity in the marketplace. That means your firm has a brand whether you pay attention to it or not. And if you aren’t paying attention, you’re losing business. So what is your law firm’s brand?

| 1 min read

The Secret To Creating A Strong Brand

Last week, we talked about three myths that most attorneys believe when it comes to branding. Today, we’ll dive deeper into exactly how attorneys can develop strong brands, and thus realize even greater benefits from their law firm marketing efforts. We’ll do it with help from our white paper, Marginalizing Your Most Powerful Asset: What…

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