Tag: Integrated marketing

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

December 2, 2020 | 3 min read

Marketing to Spanish speakers: Your questions answered

A solid opportunity exists to increase engagement with Spanish-speaking consumers by engaging with them in ways that respect their preferences and behavior.

November 23, 2020 | 3 min read

Webcast follow-up Q & A: How solo firms can improve their marketing

Running your solo firm can be challenging. Our industry experts discuss these challenges and answer your questions on how to improve your firm’s marketing.

August 5, 2020 | 4 min read

Making sure your solo firm’s marketing sings in harmony

Learn how integrated digital marketing can improve your law firm’s online presence to better reach potential clients.

December 11, 2019 | 7 min read

You Can’t Predict, But You Can Prepare: Managing Your Firm’s Brand in the Face of Uncertainty

Your practice doesn’t look the exact same way it did five years ago, so what is it going to look like five years from now? It’s hard to say— and, you might think, equally as hard to position your law firm for a future you can’t predict.

September 11, 2019 | 4 min read

Surviving Slip-Ups: Why the Vocal Minority is Wrong About Facebook Marketing

Despite the controversies swirling around Facebook, people are still using it. As of February 2019, 69 percent of American adults regularly click on their Facebook feed, and 74 percent of users access it daily. What’s more, those percentages have been remarkably consistent since 2016.

August 28, 2019 | 3 min read

The Fundamentals of Blended Search

The idea behind blended search is to return more useful search results by drawing from multiple online sources -- not just websites. It reflects search engines’ ongoing goal of giving people the kind of information they are really seeking.

April 12, 2017 | 2 min read

Want to be a rainmaker? Patch the holes in your intake pipeline.

Intake issues you may not see could be causing your firm to lose clients right as they're ready to sign up. Here are a few ways to fix that.

March 22, 2017 | 1 min read

Case Study: Mark L. Karno & Associates

Marketing firms that promise top Google search rank sound great, but they're selling a myth that will impact your law firm's business – often faster than you'd think.

March 17, 2017 | 4 min read

One Vendor Brings the Band All Together

Marketing a law firm, like making music, gets better when the elements all work together. Does your law firm have an integrated marketing strategy?

February 3, 2017 | 2 min read

Good Data Is Like Good Nutrition to Law Firms

Just like your body needs good nutrition, your marketing needs to be fueled with good data. But your definition of "good" data may depend on your specific goals and what works for a distance runner isn’t the same as what works for a decathlete.

December 16, 2016 | 2 min read

Presence and Visibility: Two Sides of a Coin

Getting prospective clients to find (and maybe even return to) your website is not always easy. It often comes down to two big ideas.

December 9, 2016 | 2 min read

Bart, Lisa, Homer and Your Law Firm

Law firm marketing requires a long-term view with a consistent message, delivered repeatedly to the audience you desire. The Simpsons understood this and so should you.

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