Tag: Intake

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

September 7, 2016 | 4 min read

What Little Things Will Make A Big Difference To Your Clients?

Every aspect of your professional environment is contributing to your client’s opinion of you. The good and the bad can add up faster than you realize.

July 13, 2016 | 4 min read

Millennials, Boomers and Law Firms – Oh My!

You might find it hard to believe that people could prefer you contact them via Facebook Messenger rather than by telephone. (Especially when they’re reading Facebook on an actual telephone.) But as any savvy businessperson can tell you, you don’t always have to understand something in order to benefit from it.

April 1, 2016 | 2 min read

When To Start Talking About Your Legal Fees

Earlier this week, I had the honor of presenting Failing at the Finish Line at the MNCLE Family Law Institute. My formal presentation centered on the value of a well-honed new client intake process and how it can affect your bottom line. But my favorite part was the open Q & A….

February 5, 2016 | 1 min read

Want more clients? Call them back!

We’ve been talking about how today’s legal consumer moves fast to address their legal needs, and how their search behavior has changed in recent years. Here’s the good news: According to FindLaw’s new white paper on legal consumer behavior, if one of those consumers does choose to contact you, chances are excellent…

November 20, 2015 | 2 min read

A Tale of Two Phone Calls

Imagine Tom and Nancy. They were in separate car crashes during a recent rush hour. Both are fine, thankfully, but they each need an attorney. Tom’s Story Tom searches online that night and completes a contact form for the law firm of Gerand, Arndt & Schlicksup. When the firm calls back…

October 30, 2015 | 3 min read

Your Client Intake Questions Answered

Our most recent webcast based on the white paper, Failing At The Finish Line generated a huge amount of thoughtful and unique questions from our audience. While I haven’t been able to answer each of them in this blog post, I wanted to consolidate some of the more common issues our audience raised.

October 28, 2015 | 2 min read

Beware These 5 Lawyer Marketing Horror Stories!

Watching businesses get into the spirit of Halloween is usually harmless entertainment. But when it comes to your website and customer service, your law firm should do everything it can to avoid looking like a horror movie. To help you survive, I’ve collected a few well-worn film tropes that could mutilate your hard-earned reputation online.

October 23, 2015 | 2 min read

Four Simple Concepts To Gain More Cases

A lot of the content on these pages is focused on getting potential customers to contact your firm – and for good reason. No one can create clients out of thin air and every law firm needs a steady stream of new leads to stay afloat. But getting your phone to ring or your email…

October 9, 2015 | 2 min read

Does Your Law Firm Have An Intake Problem?

A year ago, we asked, “Who is Answering Your Phone?” That post focused on phone behaviors and stated the importance of a positive experience. Call it a sneak peek if you will, but the thrust of that blog post is just as relevant today: take good care of the people who call your law firm.

October 8, 2015 | 2 min read

White Paper: Failing At The Finish Line

We’ve all seen someone choke in sports. The Seattle Seahawks seemed on the verge of victory in last year’s Super Bowl, but one bad play call at the end turned a certain win into a catastrophic loss. Greg Norman seemed to have the 1996 Masters in the bag – until he didn’t.

April 22, 2015 | 1 min read

Finding Your Attorney Voice

Who are you at your firm? Attorney? Paralegal? Administrative Assistant? Whatever your official title, odds are you wear multiple hats or serve as several different personas in your role. You might be the experienced attorney with all the answers. You might be the operations manager/marketer/gatekeeper/whatever-else-you-have-to-be today. But to the person calling your firm…

November 6, 2014 | 2 min read

Who is Answering Your Firm’s Phone?

It takes a lot of phone calls to find a new client. If only a certain percentage of callers turn into clients, that should tell you something about the importance of that ringing phone. So tell us this: Who’s answering your phone? All your marketing efforts are leading up to this moment.

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