Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Businesses outside of the legal field know how good client intake leads to more sales and more volume. What can law firms learn from other industries?
There's a strong connection between your law firm's intake practices and your online reputation. Get a grip on the former, and watch the latter improve.
Legal consumers typically need to act fast. If you can engage that consumer in real time via chat, you’re more likely to get his or her case.
Today’s consumer has access to more information about your law firm in their front pocket than their parents could have gathered in a year. Thanks Internet! Does your client experience reflect this reality?
The way attorneys interact with people on the phone is very important to the health of your law firm.
"Let me think about it" is not what you want to hire, but it's what most clients are likely to say. Here are some things to keep in mind as you move for the close.
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Most lawyers rue all the time and energy they pour into free legal consultations. Here are five things to remember so you can keep your chin up and continue delivering this customer-friendly service.
Intake issues you may not see could be causing your firm to lose clients right as they're ready to sign up. Here are a few ways to fix that.
Law firm clients do not behave in a linear, easy-to-capture fashion, but there are aspects of the legal client experience you can control.
The law firm holiday card is a tradition that isn’t going away, and for good reason – it’s a chance to offer a personal touch in what can be a very transactional, needs-based business.
Think for a moment about how a legal consumer changes from an interested prospect to your client. The truth is that for every client that goes through this simple process, another falls through the cracks.