Tag: IMS

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

October 21, 2015 | 1 min read

A Case Study In Law Firm Marketing: Roberts Law Group

When FindLaw started seeing a noticeable decrease in traffic to robertslawteam.com, we contacted the client – Roberts Law Group – to address their new challenge. While the law firm’s marketing program had performed at a high level in the past, clearly something had changed. Roberts Law Group had always focused on using best practices in…

August 5, 2015 | 2 min read

Successfully Balancing PPC and Organic

When discussing online marketing, I regularly hear these two opinions: organic search is dying (or dead) or PPC is the only way to guarantee website traffic. These extreme beliefs are usually the product of a unique personal experience rather than a hard and fast rule of modern online marketing.

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