Tag: Headlines

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

July 1, 2014 | 2 min read

Deciding on a Headline for Your Law Firm’s Website

As we discussed previously, your website’s headline is your firm’s first impression – the first chance to communicate the value of the legal services you are offering. In this post, we’ll offer three ideas for crafting a strong, engaging headline. 1. Focus on the potential client Headlines need to be active.

June 19, 2014 | 2 min read

What Not to Do With the Headline on Your Firm’s Site

Call it a title or slogan or headline. Whatever the term, the headline on the home page your law firm’s website is the most important piece of content you have to get a potential client engaged in what you have to say. There is no more prominently featured real estate on your site…

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