Tag: guides
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
What is Legal SEO and why should attorneys care about it?
While the world of SEO moves quickly, it's necessary to keep up. By developing a solid foundation and understanding of key elements, your firm will be well on its way to showing up when – and where – it counts.
Managing Your Firm’s Online Reputation: Complicated but Crucial
If you run a small firm, how do you make sure your reputation is as strong online as it is offline? A new FindLaw playbook, “Online Reputation Management for Solo and Small Law Firms,” provides the insights and strategies you need.
Common Challenges of Running a Solo Law Firm, and How to Overcome Them
Solo attorneys are expected to do it all. But how can you succeed when you're doing all of it by yourself?
The Value of Good Works: An Attorney’s Guide to Pro Bono
The ABA recommends 50 hours of pro bono legal work each year. How can attorneys make this fit into their businesses?
Closing The Sale: How Winning Attorneys Win Hesitant Prospects
"Let me think about it" is not what you want to hire, but it's what most clients are likely to say. Here are some things to keep in mind as you move for the close.
Closing The Sale for Attorneys: Three Common Objections You Need to Address
Like all salespeople, attorneys need to know the most common objections he or she may face and develop a plan to handle them.
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How Lawyers Should Ask For The Close
Working in sales is hard. So is running a law firm. But as it happens, the skills needed to close the sale in other industries can work for attorneys just as well.
Paid Social Promotion: Totally Worth It
Paid promotion on Facebook is one of the best values on the web today. In the history of marketing, there has never been a more serendipitous alignment of audience, specificity and price.
Two Pay-per-click Fundamentals That Drive Successful Campaigns
PPC is far from simple, but several core concepts will determine your ad’s frequency, position and cost-per-click. If you wade into the deep waters of PPC, you’ll want to at least get familiar with the following terms.
Free Guide: Getting More Out of Legal Directories
Some law firms aren’t exactly fully-engaged in their marketing. They participate with minimal effort, doing no more than they must to simply stay afloat let alone grow. You’ve seen it before. Think back to the ol’ phone book. Nestled deep in each category, hidden among the ads and boxes, you could always count on…
Striking the Right Tone on Twitter, Facebook and LinkedIn
By this point, most folks are either “in” or “out” when it comes to social media. If you’re one of the millions of people with a personal Facebook, Twitter or LinkedIn account, you may have wondered if you should also have one as a practicing attorney. The answer is simple: Yes, you should.
How to Be a Successful Legal Blogger
Writing a legal blog is a superb way to market your practice. It can boost your firm’s credibility among your peers and potential clients, and it can boost your visibility online. So what are the strategies for crafting a good legal blog—one that will get read? Here are some tips, gleaned from the practices…