Tag: google

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

March 22, 2017 | 1 min read

Case Study: Mark L. Karno & Associates

Marketing firms that promise top Google search rank sound great, but they're selling a myth that will impact your law firm's business – often faster than you'd think.

February 22, 2017 | 2 min read

Too Good To Be True? The Danger of Simplified Marketing Messages

If you're being promised #1 Google search placement,or vague offerings of “the best SEO” it's time to get your guard up.

February 29, 2016 | 2 min read

For Basic Legal Questions, Turn To … Google?

Here’s something worth knowing. Go to Google and type in “filing for bankruptcy” or something similar. No, we’re not saying you need to file for bankruptcy. It’s to demonstrate how search engines are changing. You’ll see something akin to this: Note that highlighted box. This is Google’s best attempt to answer the question…

October 28, 2015 | 3 min read

Ignoring Bing? You’re Ignoring 50 Million Potential Clients.

It’s easy to pick on Microsoft. The former top dog just doesn’t have much of a cool factor in the public eye. Especially when held up against hotter brands like Google, Apple, Amazon and the like. But what about Bing? Some folks may say that Microsoft matters less than it used to.

September 16, 2015 | 3 min read

The Most Expensive Mistakes in PPC – Part 2

Last week, I introduced two of the most expensive mistakes in PPC, leaving off with targeting “expensive” keywords that aren’t even likely to bear fruit. But while some PPC advertisers aim too high with their keyword goals, the opposite can be just as problematic. Mistake #3: Setting your sights on being mediocre (or worse)…

August 21, 2015 | 2 min read

Did Google Just Put Local Results on a Diet?

Over the last several months, my colleagues and I have watched Google Local and Google Maps undergo several consistent, minor changes. None of these changes has been earth shattering for law firms, but each one seems to be a small step toward a much larger and possibly drastic change in how local search is conducted.

April 20, 2015 | 1 min read

Google’s Great Big Mobile-Friendly Day

It’s finally here. Google’s long-awaited update is scheduled to arrive today. And with it, mobile friendliness transforms from a commonly held best practice to a core tenet of website design. We’ve known this change was coming since earlier this year, and FindLaw’s own research has illustrated the scope of mobile web use…

April 3, 2015 | 2 min read

A Basic Primer On Mobile-Friendliness

As you’ve no doubt already heard, Google is making a big change on April 21st. Mobile friendliness will become a ranking factor in their search results and websites that aren’t up to par will likely face real consequences to their visibility. If you’re unsure about the status of your law firm website…

March 4, 2015 | 4 min read

It’s Official: Mobile-Friendliness Matters to Google

When your brand name becomes a verb, you know you’ve made it. There’s no debating the dominant role Google plays in the online search industry. Their size and influence controls the fates of websites the world over. Simply put, what Google says often goes. So when the biggest name in search gives the world…

October 31, 2014 | 2 min read

Putting Google’s Tools To Work At Your Law Firm

There’s more to Google than search. As crucial as search results are to your firm’s business, Google has plenty of other tools that you should learn about. So let’s take a look at four of the most notable—and useful—when it comes to marketing your law firm. The first three offer ways to establish…

October 24, 2014 | 1 min read

Who is Running Your Firm’s PPC Ads?

Who do you entrust to run your firm’s PPC advertising? A nephew you consider “online savvy?” The friend who dabbles in marketing as a hobby? Or maybe you are doing it yourself, monitoring the keywords and managing each campaign’s budget every day. The bottom line is this: You need someone who is transparent...

October 10, 2014 | 2 min read

Virtual Offices, Real Challenges & Two Choices Law Firms Must Make

F¬or many law firms, the main office is only one of several places business gets done. And for home-based law firms, reaching customers often means using virtual office spaces. While this is a great way to position your law firm conveniently in front of potential clients, in the virtual world ofGoogle My Business…

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