Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
What questions should you ask when evaluating an SEO service provider for your law firm? Learn about key factors to look at in this post.
Google Local Services ads are emerging as an option that may benefit your law firm's digital marketing.
The idea behind blended search is to return more useful search results by drawing from multiple online sources -- not just websites. It reflects search engines’ ongoing goal of giving people the kind of information they are really seeking.
While the world of SEO moves quickly, it's necessary to keep up. By developing a solid foundation and understanding of key elements, your firm will be well on its way to showing up when – and where – it counts.
Find out what exactly quality content is and why it's important to your firm's website.
You can build a website with the most compelling content that tells prospective clients why your firm is the best choice. But, without a sound SEO strategy, those prospects may not find you at all.
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The one place many people turn when searching for an attorney is the same they use for directions—Google Maps. So how do you make sure your Google Maps presence is optimized to reach the most legal consumers? Here are a few tips.
Many people ask how to increase their pay-per-click success rate without increasing their budget. Luckily there are ways to do so.
Online reviews help expand the scope of your reputation by allowing more people access to the opinions of former clients, distinguishing you from the law firm down the road. We take a look at where to gather reviews and how to ask former clients to rate your firm.
Duplicate content is not plagiarism as you might think of it because Google’s focus is on providing relevant answers to users’ search queries.