Tag: google

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

August 28, 2019 | 3 min read

The Fundamentals of Blended Search

The idea behind blended search is to return more useful search results by drawing from multiple online sources -- not just websites. It reflects search engines’ ongoing goal of giving people the kind of information they are really seeking.

July 31, 2019 | 4 min read

What is Legal SEO and why should attorneys care about it?

While the world of SEO moves quickly, it's necessary to keep up. By developing a solid foundation and understanding of key elements, your firm will be well on its way to showing up when – and where – it counts.

June 26, 2019 | 2 min read

Part 1: Build Your Law Firm Website’s Online Authority with Quality, Informative Content

Find out what exactly quality content is and why it's important to your firm's website.

May 1, 2019 | 4

The Best Way to Find New Law Firm Clients Is to Make Sure They Can Find You

You can build a website with the most compelling content that tells prospective clients why your firm is the best choice. But, without a sound SEO strategy, those prospects may not find you at all.

January 9, 2019 | 7 min read

Google Maps is More Than Just Your Firm’s Address

Category: FindLaw Solutions
The one place many people turn when searching for an attorney is the same they use for directions—Google Maps. So how do you make sure your Google Maps presence is optimized to reach the most legal consumers? Here are a few tips.

December 19, 2018 | 5 min read

Understanding the Details of Law Firm Pay-per-click

Category: FindLaw Solutions
Many people ask how to increase their pay-per-click success rate without increasing their budget. Luckily there are ways to do so.

November 28, 2018 | 5 min read

What PPC Strategy is Right for You?

Category: FindLaw Solutions
The truth is, pay-per-click is complicated. But figuring out which PPC strategy your firm should pursue doesn’t have to be a difficult exercise.

October 24, 2018 | 6 min read

The Importance of Law Firm Reviews

Category: FindLaw Solutions
Online reviews help expand the scope of your reputation by allowing more people access to the opinions of former clients, distinguishing you from the law firm down the road. We take a look at where to gather reviews and how to ask former clients to rate your firm.

August 4, 2017 | 6 min read

Duplicate Content: Not Your Father’s Plagiarism

Duplicate content is not plagiarism as you might think of it because Google’s focus is on providing relevant answers to users’ search queries.

March 22, 2017 | 1 min read

Case Study: Mark L. Karno & Associates

Category:
Marketing firms that promise top Google search rank sound great, but they're selling a myth that will impact your law firm's business – often faster than you'd think.

February 22, 2017 | 2 min read

Too Good To Be True? The Danger of Simplified Marketing Messages

If you're being promised #1 Google search placement,or vague offerings of “the best SEO” it's time to get your guard up.

February 29, 2016 | 2 min read

For Basic Legal Questions, Turn To … Google?

Here’s something worth knowing. Go to Google and type in “filing for bankruptcy” or something similar. No, we’re not saying you need to file for bankruptcy. It’s to demonstrate how search engines are changing. You’ll see something akin to this: Note that highlighted box. This is Google’s best attempt to answer the question…

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