Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Are Google LSAs right for your firm?
Google’s Local Services ads can offer law firms top spots at reduced rates. But they aren't right for everyone. Find out if LSAs may benefit your firm.
4 reasons to start advertising your law firm with Google
Learn the top four benefits of advertising your law firm with Google Ads and decide whether paid advertising online can help your firm bring in new clients.
What to look for in a law firm SEO service
What questions should you ask when evaluating an SEO service provider for your law firm? Learn about key factors to look at in this post.
What your law firm needs to know about Google Local Services ads
Google Local Services ads are emerging as an option that may benefit your law firm's digital marketing.
The Fundamentals of Blended Search
The idea behind blended search is to return more useful search results by drawing from multiple online sources -- not just websites. It reflects search engines’ ongoing goal of giving people the kind of information they are really seeking.
What is Legal SEO and why should attorneys care about it?
While the world of SEO moves quickly, it's necessary to keep up. By developing a solid foundation and understanding of key elements, your firm will be well on its way to showing up when – and where – it counts.
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Part 1: Build Your Law Firm Website’s Online Authority with Quality, Informative Content
Find out what exactly quality content is and why it's important to your firm's website.
The Best Way to Find New Law Firm Clients Is to Make Sure They Can Find You
You can build a website with the most compelling content that tells prospective clients why your firm is the best choice. But, without a sound SEO strategy, those prospects may not find you at all.
Google Maps is More Than Just Your Firm’s Address
The one place many people turn when searching for an attorney is the same they use for directions—Google Maps. So how do you make sure your Google Maps presence is optimized to reach the most legal consumers? Here are a few tips.
Understanding the Details of Law Firm Pay-per-click
Many people ask how to increase their pay-per-click success rate without increasing their budget. Luckily there are ways to do so.
What PPC Strategy is Right for You?
The truth is, pay-per-click is complicated. But figuring out which PPC strategy your firm should pursue doesn’t have to be a difficult exercise.
The Importance of Law Firm Reviews
Online reviews help expand the scope of your reputation by allowing more people access to the opinions of former clients, distinguishing you from the law firm down the road. We take a look at where to gather reviews and how to ask former clients to rate your firm.