Tag: FirmSites
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Leave Your Local Phone Number Behind
Category: FindLaw Solutions
Earlier this year, I published this post explaining the appropriate locations for a call tracking number versus your law firm’s local phone number. The reason for this was that tracking numbers allowed firms to see the results of their marketing more easily, while local destination numbers did the work of optimizing your local search results.…
What Web Designers Wish Attorneys Knew
Category: Lawyer Marketing Insights
Your firm needs a strong website, so you’ve hired a professional. But have you ever wondered just what’s going through the head of the designer working with you? Understanding your designer’s thought process and expertise is one of the best ways you can get his or her best work. How do I know? Because ….
Fix Your Firm’s Leaky Bucket
Category: Lawyer Marketing Insights
So today, let’s ask the hard question: How many of your website’s visitors actually become clients? Not surprisingly, this is tough to answer for a lot of businesses – law firms included. Conversion goals for a law firm are a little different than an ecommerce site like Amazon.com. Your site doesn’t have a “shopping cart”…