Tag: findlaw white paper

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

March 27, 2015 | 2 min read

When Website Analytics Lie: Sometimes, They Don’t

We’ve been looking at the ways that your firm’s website traffic report can mislead you: It can hide good news or it can reflect market forces outside of your control. But it can also tell the truth – that you have a problem. There are simply times when your traffic and your business might be…

March 25, 2015 | 1 min read

When Website Analytics Lie: Seasonal or Market Changes

Let’s say your firm has been seeing both web traffic and client leads sliding downward for a few months. Should you be panicking? Should you be making big changes to your online marketing strategy? Not necessarily. Something else may be going on—but you’ll need to take a deeper dive in the data…

March 20, 2015 | 1 min read

When Website Analytics Lie: Traffic Down, Leads Up?

In our previous post, we discussed a new white paper from FindLaw whose research shows how a law firm’s traffic performance might not be telling the whole truth. This time, we’ll look at a particular marketing issue that you and your firm might be encountering—one from which you could be drawing incorrect conclusions.

March 17, 2015 | 1 min read

When Analytics Stop Helping You Get New Clients

Over the past several years, we here at FindLaw have been digging deep into the conventional wisdom about what makes a successful digital marketing strategy for law firms like yours. Along the way, we’ve discovered that things often aren’t what they seem. Here are some of the unconventional conclusions our research has uncovered:

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