Tag: findlaw webcast
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
How Well Do You Know Your Law Firm’s Clients?
Category: Events
How fast do people move when facing a legal issue? Faster than you’d think. In fact, one in five legal consumers take action within a day of their incident. How far are they willing to go? Not that far. Legal consumers generally want someone local – within about 20 miles. How hard are they looking?...
When Website Analytics Lie: Sometimes, They Don’t
Category: Lawyer Marketing Insights
We’ve been looking at the ways that your firm’s website traffic report can mislead you: It can hide good news or it can reflect market forces outside of your control. But it can also tell the truth – that you have a problem. There are simply times when your traffic and your business might be…
Your Legal Marketing Questions Answered
Category: Lawyer Marketing Insights
In our recent webcast, Are You Ignoring a Third of Your Firm’s Potential?, we addressed the importance of optimizing your online presence to reach the growing audience of local-mobile consumers. There were a lot of excellent questions submitted during the webcast and we couldn’t answer all of them in the time allotted.
Recapturing a Third of Your Law Firm’s Potential
Category: Events
Here’s a quick bit of homework for you. Search for your firm on your mobile device. Run one vanity search using your firm’s name, then search again just for your practice area and city. How did it go? What did the results page look like compared to a desktop search?
Webcast Follow-Up: Your Marketing Questions Answered
Category: Lawyer Marketing Insights
There’s no shortage of good questions when it comes to making marketing work for your law firm. That was the case last week during our webcast, How to Gain Exposure for Your Firm in a Crowded Marketplace. Attorney Lauren Clark joined me, and we covered a lot of your questions…
Webcast: Defending Your Firm’s Online Reputation
Category: Events
The Internet is a double-edged sword for attorneys. On one side, it’s a remarkably powerful channel for marketing your firm and its services. On the other, it’s a mostly unregulated world where anything can be posted, Tweeted or mentioned about you. It’s not difficult to imagine. A former client may have written a scathing review…
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Webcast: Convert Site Visitors into Paying Clients
Category: Events
It’s a common mistake. When trying to attract new clients, many attorneys focus on boosting their firm’s rank in search engine results. While page rank is important, it’s only the first step in bringing in new clients. Conversion – the process of turning site visitors into paying customers – is just as important.