Tag: FindLaw – PPC

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

November 16, 2020 | 3 min read

All-in-one website hosting and legal marketing plans

You went to school to be an attorney, not a marketer. Get help with digital marketing from a team of experts in design, content, SEO, PPC, and more.

April 15, 2020 | 3 min read

Back to basics: Stretching digital marketing dollars during COVID-19

While small law firms are being forced to make budget cuts, they still need to promote their services and offerings. Here are three effective and affordable marketing tactics.

June 20, 2018 | 3 min read

The Power of Paid Search: Understanding advertising’s influence on the buyer’s journey

PPC advertising is powerful. But not just from a law firm's perspective. Paid search can have a significant impact on the legal consumer's buyer journey.

February 14, 2018 | 3 min read

How Branded Search Campaigns Protect Your Law Firm from Competitors

Why in the world would your competition buy PPC ads with your law firm name? Because it works. The good news is, you can stop them in their tracks.

January 5, 2018 | 4 min read

Are Your Pay-Per-Click Ads Boosting Your Vendor’s Business – But Not Yours?

Watch closely how your PPC ads are being handled. You could find yourself paying a vendor that is more interested in its own returns than on those of your firm.

January 3, 2018 | 4 min read

Basic Sustenance: When Growing Your Law Firm Isn’t Your Goal

Attorneys: You might look at your law practice and think: If it ain’t broke, why fix it? So what do you do when growth isn’t your main objective? How can you use legal marketing to sustain the level of clients and business you already have?

December 13, 2017 | 3 min read

Who’s The Quarterback of Your Law Firm’s Marketing Team?

Imagine the New England Patriots without Tom Brady. Still a good team, right? Their dynasty has relied on a lot of well-oiled parts, many of which have been replaced over the years. But what do you get when you take away one of the greatest quarterbacks of all time? I’m not saying legal marketing is…

November 17, 2017 | 3 min read

Tips For Driving Holiday Traffic To Your Law Firm

Even during a slow holiday season, law firms can take steps to drive traffic amidst the noise of doorbuster sales.

September 29, 2017 | 6 min read

The PPC Addiction Problem Facing Law Firms Today

Pay-per-click advertising is awesome for marketing your law firm. But it's not the only thing that works. The true path to long-term marketing success is shaking the PPC addiction.

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