Tag: FindLaw integrated marketing
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Making sure your solo firm’s marketing sings in harmony
Category: Lawyer Marketing Insights
Learn how integrated digital marketing can improve your law firm’s online presence to better reach potential clients.
A Tale of Three Clients: Integrated Marketing and the Legal Consumer
Category: Lawyer Marketing Insights
Consumer journeys are wildly different, even if potential clients calling your firm seem similar. That’s why a diversified approach to online legal marketing is so essential to your firm’s success.
Tailoring Your Legal Marketing to Gen X Consumers
Category: Lawyer Marketing Insights
Reach more gen x legal consumers with a mix of old-school tactics and modern online marketing.
FindLaw Can Help Your Firm Connect With New Business in 2018
Category: Lawyer Marketing Insights
How do you get more clients to your law firm? It starts by seeing the connections in everything you do to market yourself as a lawyer.
Small Town Law Firm? Don’t Think Small When it Comes to Marketing
Category: Lawyer Marketing Insights
Even attorneys and law firms in small towns need smart marketing. The key is to think bigger than your competition.
Making the Case: An Integrated Approach to Law Firm Marketing
Category: Lawyer Marketing Insights
A well-made website and PPC are vital to digital marketing, but they should act in harmony with an integrated strategy that leverages multiple online tools.
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Time For Some Lawyer Marketing Myth Busting
Category: Lawyer Marketing Insights
Some lawyer marketing myths just refuse to die. This current crop about what works, how expensive it is, and what constitutes an expert is overdue for a rebuttal.
Law Firms Need to Diversify Their Online Marketing Strategy
Category: Lawyer Marketing Insights
Websites are essential, but they're only part of an online marketing strategy. Online legal marketing requires a diversified approach across several elements.
Custom Websites and Excellent Content? That’s Integrated Marketing Reach
Category: Product Launches
Law firms that succeed need an integrated marketing strategy that includes an excellent website, valuable content, and smart social promotion.
In Legal Marketing, Fortune Favors The Bold – And The Proactive
Category: Lawyer Marketing Insights
Attorneys who make their own luck when it comes to new business do better. Here's what successful law firms are doing to generate their new work.
Lawyer Marketing Lessons From Loctite’s Super Bowl Ad
Category: Lawyer Marketing Insights
Much has already been written about the advertising hits and misses during Super Bowl XLIX, but one thing is certain, most ads were simple brand plays. At cost of $4.5 million per 30-second spot, the majority of advertisers aimed for general awareness over product sales. And it worked. Take Loctite for example…