Tag: facebook

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

May 14, 2020 | 4 min read

Digital marketing tools for law firms: Getting off on the right foot

See answers to questions posed during our recent webcast, Making The Most Of It: Optimizing Your Firm’s Digital Marketing In Uncertain Times. Get tips on how small law firms can maintain relevancy and visibility and get the most out of their digital marketing efforts and investments.

September 11, 2019 | 4 min read

Surviving Slip-Ups: Why the Vocal Minority is Wrong About Facebook Marketing

Despite the controversies swirling around Facebook, people are still using it. As of February 2019, 69 percent of American adults regularly click on their Facebook feed, and 74 percent of users access it daily. What’s more, those percentages have been remarkably consistent since 2016.

March 6, 2019 | 4 min read

Put Yourself Out There — Visually

Most people remember things they see far more often than what they read or hear. Law firms must consider visual platforms such as Instagram for a more long-term impact.

February 6, 2019 | 9 min read

Facebook Insights 101: How to Use Facebook Analytics to Shape your Social Strategy

Follow along to learn about some of the most valuable insights measured in Facebook and how you can use these to build a healthy and strong social media presence for your firm.

December 12, 2018 | 8 min read

How to Create a Social Media Style Guide for Your Law Firm (with template!)

While no one is immune to online fumbles, having a well-defined style guide can help you navigate the waters of social media when things get murky.

November 21, 2018 | 8 min read

Make Facebook’s New Advertising Rules Work for You

The new rules Facebook put in place this past summer have had a big impact on how law firms use it for advertising. But here’s the good news: The changes can actually make your firm’s advertising stronger.

November 14, 2018 | 4 min read

Why Has “Issues Advertising” Become a Big Issue for Law Firms on Facebook?

Category: FindLaw News
This year, Facebook has stood under the hot lights of public scrutiny. In response, it enacted new rules that cover anything that falls under a standard referred to as “issues advertising.”

November 7, 2018 | 5 min read

Social Video: Consumers Want It, Law Firms Need It

Both your prospects and Facebook want videos of your firm. To capture their attention, you’ll need to embrace the ten-second approach to shooting for social media.

October 31, 2018 | 5 min read

Facebook Has Started Rejecting Law Firm’s Ads. FindLaw’s Research Reveals Why

Category: FindLaw News
Through extensive experimentation and analysis, FindLaw has identified patterns in rejected ads, vulnerable practice areas and ways to work around Facebook’s newer, stricter guidelines.

October 24, 2018 | 6 min read

The Importance of Law Firm Reviews

Online reviews help expand the scope of your reputation by allowing more people access to the opinions of former clients, distinguishing you from the law firm down the road. We take a look at where to gather reviews and how to ask former clients to rate your firm.

June 6, 2018 | 3 min read

A Few Questions (and Answers) on Social Media Law Firm Marketing

Social media marketing is a loaded topic. Attorneys need to think about what to post, how to handle negative reviews and how to track the impact of their presence.

March 7, 2018 | 2 min read

Consumers are Ready for Social Video. Are You?

Category: Product Launches
Bringing video content to your law firm's marketing one of the most effective ways to engage audiences on social media.

Schedule your free consultation

An accurate Zip Code ensures your appointment is set with the correct local marketing consultant.

 


Free
COFFEE + COACHING
Learn how to work smarter, not harder.
Schedule a coaching session with our legal marketing experts and receive a gourmet coffee gift card absolutely free! No sales pitches. No Games. Just great advice.