Tag: ebooks

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

September 21, 2016 | 1 min read

Two Pay-per-click Fundamentals That Drive Successful Campaigns

PPC is far from simple, but several core concepts will determine your ad’s frequency, position and cost-per-click. If you wade into the deep waters of PPC, you’ll want to at least get familiar with the following terms.

January 15, 2016 | 1 min read

Striking the Right Tone on Twitter, Facebook and LinkedIn

By this point, most folks are either “in” or “out” when it comes to social media. If you’re one of the millions of people with a personal Facebook, Twitter or LinkedIn account, you may have wondered if you should also have one as a practicing attorney. The answer is simple: Yes, you should.

December 30, 2015 | 1 min read

How to Be a Successful Legal Blogger

Writing a legal blog is a superb way to market your practice. It can boost your firm’s credibility among your peers and potential clients, and it can boost your visibility online. So what are the strategies for crafting a good legal blog—one that will get read? Here are some tips, gleaned from the practices…

December 16, 2015 | 1 min read

Free Guide: Going Beyond A Basic Website

Frequent readers of this blog and FindLaw clients already know: A simple website is not enough to get your firm noticed by today’s legal consumers. Your website may be the center of your online presence. In theory, the design and content attracts relevant site visitors who will choose to contact your law firm.

July 29, 2015 | 2 min read

Fix Your Firm’s Leaky Bucket

So today, let’s ask the hard question: How many of your website’s visitors actually become clients? Not surprisingly, this is tough to answer for a lot of businesses – law firms included. Conversion goals for a law firm are a little different than an ecommerce site like Amazon.com. Your site doesn’t have a “shopping cart”…

July 15, 2015 | 1 min read

The Basics of Law Firm SEO

The idea behind search engine optimization (SEO) is simple: It’s about being found online. Actually making that happen? Well that’s not so simple. Look at it from the search engine’s perspective. In the old days (say, a decade ago), all a search engine did was deliver links. But “black hat” SEO shops figured out…

July 8, 2015 | 1 min read

Fire Your Nephew: Leave Web Design to the Professionals

You’re an attorney, not a designer. You know your law firm needs a good website. You also don’t have a lot of money to spend. You know your nephew’s good at this stuff, and he’s eager for work. He’s not a professional, but how hard can it be? Here’s a pro tip: Hire a pro.

June 4, 2015 | 1 min read

Music Lesson: The Right Way To Toot Your Own Horn

For many attorneys, the work is its own reward. Whether your clients need basic representation, hard-earned justice or simply some peace of mind, you’re often in the position to make a real impact in their lives. As rewarding as it is to see the effects of your work, a little recognition never hurts either.

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