Tag: divorce
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Marketing to the Divorce Consumer: Moms and Kids
Category: Lawyer Marketing Insights
In our previous posts (here and here), we tapped recent FindLaw research and other data to reveal the best ways to reach the complex divorce market. If you’re serious about a divorce practice, one of the key facts you need to know is that two-thirds of all divorces are being filed by women.
How to Market to the Divorce Consumer
Category: Lawyer Marketing Insights
In our previous post, we looked at the complexities of the divorce market. Now let’s discuss how to present your firm online so that you can best reach consumers contemplating divorce. Months ago, FindLaw began testing the effectiveness of different online elements and platforms targeting divorce consumers. Based on our research…
Understanding the Divorce Consumer: It’s Complicated
Category: Lawyer Marketing Insights
When the news reports a celebrity divorce, the report typically includes the “fact” that the U.S. divorce rate is about 50 percent per year. But when you take a look at the overall data, the picture is far less bleak. So, the numbers can be massaged. That’s no big surprise.