Tag: divorce

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

February 26, 2015 | 1 min read

Marketing to the Divorce Consumer: Moms and Kids

In our previous posts (here and here), we tapped recent FindLaw research and other data to reveal the best ways to reach the complex divorce market. If you’re serious about a divorce practice, one of the key facts you need to know is that two-thirds of all divorces are being filed by women.

February 24, 2015 | 2 min read

How to Market to the Divorce Consumer

In our previous post, we looked at the complexities of the divorce market. Now let’s discuss how to present your firm online so that you can best reach consumers contemplating divorce. Months ago, FindLaw began testing the effectiveness of different online elements and platforms targeting divorce consumers. Based on our research…

February 20, 2015 | 2 min read

Understanding the Divorce Consumer: It’s Complicated

When the news reports a celebrity divorce, the report typically includes the “fact” that the U.S. divorce rate is about 50 percent per year. But when you take a look at the overall data, the picture is far less bleak. So, the numbers can be massaged. That’s no big surprise.

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