Tag: digital marketing

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

August 10, 2020 | 3 min read

Open for Business: Enhancing Your Firm’s Visibility on Google

Wondering how to ensure your business appears at the top of Google’s search results? These simple strategies remove the guesswork.

July 29, 2020 | 3 min read

Show don’t tell: Using KPIs to evaluate your marketing strategy

When it comes to evaluating the success of your marketing strategy, KPIs allow you to quickly determine if your marketing was worth the cost.

May 14, 2020 | 4 min read

Digital marketing tools for law firms: Getting off on the right foot

See answers to questions posed during our recent webcast, Making The Most Of It: Optimizing Your Firm’s Digital Marketing In Uncertain Times. Get tips on how small law firms can maintain relevancy and visibility and get the most out of their digital marketing efforts and investments.

April 15, 2020 | 3 min read

Back to basics: Stretching digital marketing dollars during COVID-19

While small law firms are being forced to make budget cuts, they still need to promote their services and offerings. Here are three effective and affordable marketing tactics.

February 27, 2020 | 5 min read

Three Things Your Solo or Small Law Firm Needs to Know About Legal Consumers

As legal consumers continue to become savvier and change how they research and respond to legal issues, your firm needs to tailor and adjust your marketing tactics. Learn how.

February 19, 2020 | 3 min read

The Multi-Faceted Internet Journey of Spanish-Speaking Consumers

To be successful in reaching Spanish-speaking consumers online, a law firm’s marketing plan must be holistic and comprehensive. Learn more about how Spanish-speaking consumers behave online.

March 20, 2015 | 1 min read

Your Website’s Traffic Report, Part 2: Why Things Aren’t What They Seem

In part 1, we discussed why your firm shouldn’t rely on your website’s traffic report as a measure of your online marketing’s effectiveness. Even big numbers of visitors don’t always translate into new business—which, after all, is why you have an online presence. This time, we’ll look at why your traffic report might not…

March 16, 2015 | 2 min read

Your Website’s Traffic Report, Part 1: Things Aren’t What They Seem

Check your website analytics one morning, and either of these results would make your day: • Your firm received 10,000 website visits • Your firm ranked on the first page of Google With metrics like these, it must be obvious that you and your firm are doing something right in your online marketing.

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