Tag: design
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Just another Pretty Law Firm Website? Not Anymore
There was a time when attorney website design was mostly about aesthetics, about creating a presence that would turn heads and elicit compliments from your colleagues. It was all about the art of design, leaving functionality pushed to the margins. While pleasing looks will always remain important, attorneys need to broaden their focus…
Using Color to Get Consumers to Contact You
As a designer, I’m often asked, “What color will get website visitors to contact my firm?” Blue is the color of trust, so it must be the best. Red stands out, so perhaps a red “Contact Us” button will attract leads? The simple answer is there is no best color.
Four Ways to Put Your Firm’s Best Face on Facebook
So you’ve made the effort to plunge your law firm into social media and started a Facebook business page. Now comes the hard part – posting and making it work. Social media can help you reach new clients and extend your influence in your community in powerful ways. Of all platforms, Facebook is the most…
Does Your Law Firm’s Website Pass the 5-Second Test?
In reality, five seconds is an eternity. Think back to the last time you met someone for the first time. How long did it take for you to form an opinion? It’s probably shorter than you think. A Princeton University study found that people made judgments after looking at the faces of other people…
Potential Clients Will Ignore Your Ivy League Education
Your confidence is what has made you a successful attorney. It got you through law school, helped you navigate courtrooms and gave you the momentum to start your own practice. But when it comes to your law firm’s website, that same confidence could be a handicap. In our recent white paper…