Tag: design

Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.

January 27, 2021 | 3 min read

How to achieve award-worthy website design

To set your firm up for success in another distanced year, take steps to ensure your digital presence is pulling its weight. Here's how.

October 20, 2017 | 6 min read

Design vs. Decoration – Which One Describes Your Law Firm’s Website?

Design is about so much more than looks. Is your website good looking? Or is it designed to build your business?

June 22, 2017 | 7 min read

You Built Your Solo Firm’s Website—Is it Time to Take it to the Next Level?

To make sure your solo firm’s website is up to speed, use the following five criteria to gauge how it performs.

April 26, 2017 | 3 min read

When Designing Law Firm Websites, The Devil Is In The Details

Designing websites is a lot like building a case. When we know more about the client, we can deliver better results.

February 15, 2017 | 2 min read

Let’s Get Graphic: How to Make Simple, Nice and Free Graphics for Your Law Firm

You're a lawyer not a designer and that's OK. But even law firms need a creative hand once in a while. Here's one way to get visual without spending a dime.

September 2, 2016 | 3 min read

Why Professional Law Firm Photos Matter

The quality and authenticity of your images makes a difference to your business. One study showed that website conversion can increase up to 45 percent when real images are used instead of stock photography.

August 1, 2016 | 2 min read

A Fresh New Look for LawyerMarketing.com

If you haven’t already noticed, we’ve made some changes to LawyerMarketing.com in the past month. Beyond freshening up the look and layout of the site, we’ve revisited the philosophy behind our web presence and the way we communicate with our readers.

October 28, 2015 | 2 min read

Beware These 5 Lawyer Marketing Horror Stories!

Watching businesses get into the spirit of Halloween is usually harmless entertainment. But when it comes to your website and customer service, your law firm should do everything it can to avoid looking like a horror movie. To help you survive, I’ve collected a few well-worn film tropes that could mutilate your hard-earned reputation online.

August 7, 2015 | 2 min read

What Web Designers Wish Attorneys Knew

Your firm needs a strong website, so you’ve hired a professional. But have you ever wondered just what’s going through the head of the designer working with you? Understanding your designer’s thought process and expertise is one of the best ways you can get his or her best work. How do I know? Because ….

July 8, 2015 | 1 min read

Fire Your Nephew: Leave Web Design to the Professionals

You’re an attorney, not a designer. You know your law firm needs a good website. You also don’t have a lot of money to spend. You know your nephew’s good at this stuff, and he’s eager for work. He’s not a professional, but how hard can it be? Here’s a pro tip: Hire a pro.

June 24, 2015 | 1 min read

On Wine, Websites And Working With Web Designers

This one goes out to the wine aficionados out there. Think back to your early experiences with what Robert Louis Stevenson called, “bottled poetry”. Odds are, you weren’t born knowing your Beaujolais from your Bordeaux. You probably had to learn to articulate something as abstract as “finish” and it’s safe to assume that your palette…

May 29, 2015 | 2 min read

Even More Tips for Your Best Attorney Headshot

In a previous post, I listed some general guidelines for how to take your best attorney headshot. I discussed the merits of presenting yourself as a likeable and trustworthy attorney and how to appeal to the basic human impulses of your potential clients. But a lot of attorneys remain stymied by some of the…

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