Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Design is about so much more than looks. Is your website good looking? Or is it designed to build your business?
Category: Solo Practitioner Tips
To make sure your solo firm’s website is up to speed, use the following five criteria to gauge how it performs.
Designing websites is a lot like building a case. When we know more about the client, we can deliver better results.
You're a lawyer not a designer and that's OK. But even law firms need a creative hand once in a while. Here's one way to get visual without spending a dime.
The quality and authenticity of your images makes a difference to your business. One study showed that website conversion can increase up to 45 percent when real images are used instead of stock photography.
Category: FindLaw News
If you haven’t already noticed, we’ve made some changes to LawyerMarketing.com in the past month. Beyond freshening up the look and layout of the site, we’ve revisited the philosophy behind our web presence and the way we communicate with our readers.
Never miss a beat.
Get FindLaw legal marketing tips directly in your inbox.
Watching businesses get into the spirit of Halloween is usually harmless entertainment. But when it comes to your website and customer service, your law firm should do everything it can to avoid looking like a horror movie. To help you survive, I’ve collected a few well-worn film tropes that could mutilate your hard-earned reputation online.
Your firm needs a strong website, so you’ve hired a professional. But have you ever wondered just what’s going through the head of the designer working with you? Understanding your designer’s thought process and expertise is one of the best ways you can get his or her best work. How do I know? Because ….
Category: FindLaw Solutions
You’re an attorney, not a designer. You know your law firm needs a good website. You also don’t have a lot of money to spend. You know your nephew’s good at this stuff, and he’s eager for work. He’s not a professional, but how hard can it be? Here’s a pro tip: Hire a pro.
Category: FindLaw News
This one goes out to the wine aficionados out there. Think back to your early experiences with what Robert Louis Stevenson called, “bottled poetry”. Odds are, you weren’t born knowing your Beaujolais from your Bordeaux. You probably had to learn to articulate something as abstract as “finish” and it’s safe to assume that your palette…
In a previous post, I listed some general guidelines for how to take your best attorney headshot. I discussed the merits of presenting yourself as a likeable and trustworthy attorney and how to appeal to the basic human impulses of your potential clients. But a lot of attorneys remain stymied by some of the…
Category: Product Spotlights
There was a time when attorney website design was mostly about aesthetics, about creating a presence that would turn heads and elicit compliments from your colleagues. It was all about the art of design, leaving functionality pushed to the margins. While pleasing looks will always remain important, attorneys need to broaden their focus…