Tag: Data
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
Good Data Is Like Good Nutrition to Law Firms
Category: Lawyer Marketing Insights
Just like your body needs good nutrition, your marketing needs to be fueled with good data. But your definition of "good" data may depend on your specific goals and what works for a distance runner isn’t the same as what works for a decathlete.
Running A Small Law Firm In The Age Of Big Data
Category: Lawyer Marketing Insights
A massive amount of consumer information moves through the web each day. But for many small law firms, Big Data is out of reach.
Website Analytics 101: Four Basic Metrics for Attorneys to Monitor
Category: Lawyer Marketing Insights
You know (or should) that having a website is essential to your firm’s success. More and more consumers are looking to the web for attorneys and recommendations. And you know (or should) that keeping your website fresh and useful to consumers is crucial to attracting new business. But all that’s not enough…