Tag: customer service
Our legal marketing experts share their best advice, how-tos, and insights—all in the name of helping you level-up your legal marketing skills.
A year ago, we asked, “Who is Answering Your Phone?” That post focused on phone behaviors and stated the importance of a positive experience. Call it a sneak peek if you will, but the thrust of that blog post is just as relevant today: take good care of the people who call your law firm.
We’ve all seen someone choke in sports. The Seattle Seahawks seemed on the verge of victory in last year’s Super Bowl, but one bad play call at the end turned a certain win into a catastrophic loss. Greg Norman seemed to have the 1996 Masters in the bag – until he didn’t.
If you’ve been doing your homework, you’ve spent a lot of time spreading the message of your law firm this year. As you tweet, blog, post and talk about your firm time and again, it’s easy to believe your own hype. But if you never check in with the world at large…